Takara Shuzo Co., Ltd. will launch the dry non-alcoholic chuhai 'Takara Karakuchi Zero Ball <Summer Lime Mint>' nationwide on Tuesday, June 23. This limited-time flavor is designed to be refreshing during the humid rainy season and the expected sweltering summer heat. Using 'Takara Shochu Highball' extract, it provides a satisfying taste similar to alcoholic beverages while being free of calories, sugar, sweeteners, and purines. Sales have grown by 142% year-on-year, and the market is expected to continue expanding.

FACT BOX

  • Source: PR TIMES
  • Category: 新商品発表