[Takara Shuzo] Takara Shochu Soft Barley Tea Split Limited Edition Release on Tuesday, June 30

Takara Shuzo Co., Ltd. will release "Takara Shochu Soft Barley Tea Split" from the "Takara Shochu Tea Split Series" as a seasonal limited edition nationwide on Tuesday, June 30th.

In recent years, the RTD* market has seen increasing attention on "zero sugar," with "unsweetened" and "meal-pairing" flavors continuing as a trend. Among these, "tea splits," made by mixing Shochu with tea, have become a new boom. The "Takara Shochu Tea Split" series is popular for its "non-carbonated" characteristic, appealing to those who dislike carbonation or feel carbonation fatigue, and is particularly supported by individuals in their 20s and 30s. We have received feedback from customers such as, "Perfect for "Oshi-katsu" scenes like live events and concerts," "Moderate alcohol content that is easy to drink without fatigue," and "Pairs well with meals." With the buzz on social media, the emergence of specialty stores, and the support of unique creative menus from establishments, "tea splits" are becoming a new staple among young people.

"Takara Shochu Soft Barley Tea Split," which is being sold again this year following last year, is a limited seasonal flavor that pursues compatibility with Takara Shochu, blending the roasted aroma characteristic of Rokujo barley and the sweetness characteristic of Nijo barley in an optimal balance. You can enjoy the roasted aroma and refreshing taste of barley tea, perfect for the hot season, with this non-caffeinated beverage.

We will continue to create new deliciousness and value in "Japanese spirits" with our solid technology, contributing to the rich and smile-filled lives of our customers.

* Abbreviation for Ready to Drink. Refers to alcoholic beverages that can be consumed as is, such as canned chu-hi.

【Product Outline】

Product Name: Takara Shochu Soft Barley Tea Split

Category: Spirits

Alcohol Content: 4%

Pure Alcohol Content: 11g per bottle

Volume/Container: 335ml / Aluminum can

Packaging: 24 cans per cardboard box

Suggested Retail Price (excluding tax): 159 yen

Sales Region: Nationwide

Release Date: Tuesday, June 30, 2026

【Reference】About the "Takara Shochu Tea Split Series" ○ Brand Site: https://www.takarashuzo.co.jp/products/soft_alcohol/ochawari/

○ Reasons for Deliciousness ◆ "Zero Sugar" that is unsweetened and pairs with meals* *Based on food labeling standards, "zero sugar" is displayed for less than 0.5g of sugar per 100ml.

◆ "Non-carbonated" with a gentle mouthfeel ◆ Uses "Takara Shochu" with trust and tradition ◆ "Carefully selected ingredients" rich in aroma ◆ "No artificial coloring" as the ingredients are used as they are

○ Lineup

・"Takara Shochu Soft Tea Split": Refreshing flavor of "Ichiban Green Tea"* (20% usage ratio)

・"Takara Shochu Strong Tea Split ~Double Catechin~": Rich taste with "double catechin"* (compared to Takara Shochu Soft Tea Split)

・"Takara Shochu Oolong Split": Refreshing taste of "100% Tieguanyin tea leaves"

・"Takara Shochu Soft Corn Tea Split": Sweet and roasted, refreshing taste of "Hokkaido-grown corn" ・"Takara Shochu Soft Barley Tea Split": Seasonal limited edition. Roasted and mellow sweetness of "Rokujo Barley & Nijo Barley"