Takara Shuzo Co., Ltd. will launch a limited edition flavor, <Tokushima Sudachi>, from the "Takara Can Chu-hai" brand, Japan's first canned chu-hai born in 1984, nationwide on July 28 (Tue).
This flavor was developed in response to numerous requests for the revival of previously sold flavors from the online fan community "Takara Fan Community." Our company sold "Takara Can Chu-hai" <Sudachi Wari> as a limited product in 1996, and this flavor marks a limited revival after approximately 30 years.
"Takara Can Chu-hai" is a premium chu-hai that uses carefully selected ingredients. To achieve a luxurious taste, we have increased the amount of barrel-aged distilled spirits by 10% (compared to Takara Can Chu-hai Lemon) and used sudachi juice from Tokushima, focusing on the origin.
By releasing "Takara Can Chu-hai" <Tokushima Sudachi> in limited quantities, we aim to meet the expectations of our long-time fans and provide an opportunity for new customers to experience its appeal, thereby revitalizing and further developing the "Takara Can Chu-hai" brand.
We will continue to create new deliciousness and value in "Washu" (Japanese sake and spirits) with our proven technology, contributing to the rich and smiling lives of our customers.
[Product Overview]
Product Name: "Takara Can Chu-hai" <Tokushima Sudachi>
Category: Liqueur (Carbonated)
Alcohol Content: 8%
Fruit Juice Content: 0.5% Pure Alcohol Content: 22g per can
Volume/Container: 350ml / Aluminum Can
Packaging: 24 cans per cardboard box
Suggested Retail Price (excluding tax): 248 yen
Sales Region: Nationwide Release Date: July 28, 2026 (Tue)
[Reference] Takara Can Chu-hai Brand Site https://www.takarashuzo.co.jp/products/soft_alcohol/regular/
Takara Shuzo is recruiting members for its online community "Takara Fan Community" (free). (https://www.beach.jp/community/TAKARA/index) Launched in 2019, the 35th anniversary of Takara Can Chu-hai's release, the community has approximately 130,000 registered members (as of July 7, 2026). It serves as a digital izakaya space for people who love chu-hai made by Takara Shuzo, with the opening of "Takara Can Chu-hai no Ma," "Takara Shochu Highball no Ma," and "Ohiroma."
FACT BOX
- Source: PR TIMES
- Category: 商品発売