The 2026 summer trend: 'Ochugen is shifting from giving to enjoying.' Ochugen is a summer greeting to express gratitude to those who have supported you. In recent years, rather than viewing it as a formal ritual, more people are treating it as a seasonal event where limited-time, exclusive summer gourmet items are gathered, using them for home delivery or as gifts for close friends and family. In response, Takashimaya has curated a wide range of unique gourmet items from famous domestic and international brands and chefs, as well as original products. We are proposing new ways to enjoy the season, such as 'self-reward consumption,' 'seasonal gourmet experiences,' and 'sharing with family and friends,' moving beyond the traditional framework of 'Ochugen = gift-giving.' [Features of this year] With a hot summer expected, we have gathered 'new chilled gourmet experiences,' 'Japanese sweets that bring coolness through visuals,' and gourmet items conscious of the sports viewing demand this summer! ■ 'Chilled Evolved Gourmet' feature: Against the backdrop of the severe heat of 2026, we are introducing 'chilled sweets' from popular patisseries and 'new chilled side dishes' for the first time, based on the keyword 'delicious when cold.' ■ 'Adult Japanese Sweets Treasure Box' feature: We are featuring Japanese sweets that look like jewelry, combining SNS-worthy visuals with high quality to provide 'coolness and healing' on hot days. ■ 'Share Gourmet' feature: With the expansion of 'home viewing' needs due to global soccer tournaments, we are proposing new usage scenes themed around 'gathering, sharing, and getting excited.' We have gathered gourmet items that can be enjoyed by large groups and shared easily. 2026 Summer Gifts - Takashimaya's Ochugen - Kanto stores: Starting June 4 (Thu), Kansai stores: Starting June 1 (Mon). The Takashimaya online store (now open) features up to 4,000 items!

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  • Source: PR TIMES
  • Category: press_release