[Yokohama Takashimaya] Gender-Neutral Heat Protection: 1,200 Parasols Including Trending Men's Colors White and Pale Blue

Starting Wednesday, June 10

Yokohama Takashimaya, 1st Floor, Seasonal Goods Department

Yokohama Takashimaya will maximize its sales floor for all-weather parasols beginning Wednesday, June 10, featuring a collection of approximately 1,200 items in preparation for the peak season.

According to the Japan Meteorological Agency, the national average temperature from last June to August hit a record high. Due to increasingly severe heat waves, parasols have evolved beyond simple UV protection to become essential health items for preventing heatstroke and fatigue, regardless of gender.

Key features for this year's sales floor:

1. Gender-neutral heat protection: The men's parasol trend points toward white and pale blue. 2. Expansion of items prioritizing high functionality and fashionability. 3. Installation of a 'heat-shielding demonstrator' to experience coolness indoors.

For men, whose usage during commuting, sales activities, and outdoor travel is increasing, the department store is expanding items that combine simple designs with high heat-shielding performance and portability. Cool colors such as white, pale blue, and silver are currently trending.

Featured Product Lineup: - [Brao] Highest-grade heat-shielding Summer Shield® (Light Gray): 18,700 yen - [Innovator] Radi-Cool All-weather parasol: 7,040 yen - [Fuwacool®THERMO] All-weather parasol (Scheduled for July release) - [Takashimaya Original] Toray Summer Shield®: 14,300 yen - [Yokohama Takashimaya Original] Fuwacool All-weather parasol: 13,200 yen

Meeting the needs for having multiple parasols for different scenes, the store offers a diverse range of products that allow customers to switch between different functions and designs.