Social Medical Corporation Foundation Doseikai Achieves Over 12,000 Monthly Gratitude Communications with "THANKS GIFT" Implementation

Take Action Inc. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Seiya Narita) is pleased to announce that "THANKS GIFT," a platform that supports the improvement of organizational engagement, has been implemented by Social Medical Corporation Foundation Doseikai (Headquarters: Noto City, Ishikawa Prefecture, Director General: Masahiro Jinno).

Social Medical Corporation Foundation Doseikai is a social medical corporation that operates hospitals and nursing care facilities in Ishikawa Prefecture, aiming to be "the best hospital to work at in Japan."

THANKS GIFT was introduced with the goals of fostering a culture where employees can express gratitude and praise to each other, promoting the understanding of its philosophy, and improving job satisfaction.

<Click here for the case study article of Social Medical Corporation Foundation Doseikai>

Towards "The Best Hospital to Work At in Japan." Over 12,000 Gratitude Exchanges Occur Monthly, Leading to Improved Philosophy Understanding and Job Satisfaction

Background for Implementing "THANKS GIFT"

Beyond DX for Operational Efficiency: Implementing THANKS GIFT to Foster a Culture of Mutual Gratitude

Social Medical Corporation Foundation Doseikai has been promoting operational efficiency through DX, such as implementing clinical pathways and utilizing AI/RPA, with the aim of realizing "the best hospital to work at in Japan."

On the other hand, they recognized that operational efficiency alone has limitations in creating an environment where each employee can feel "seen" and "appreciated."

Therefore, they decided to implement THANKS GIFT with the goals of fostering a culture where employees can easily express gratitude and praise to each other, promoting the understanding of its philosophy, and improving job satisfaction.

Key factors in the implementation included the ability to design original coins linked to the company's philosophy, the visualization of usage status through data, and integration with Microsoft Teams.

In particular, the mechanism for naturally embedding the company's philosophy through daily communication was the deciding factor for adoption.

Changes After Implementing "THANKS GIFT"

A Culture of Gratitude Spreads, Promoting Communication Across Departments and Job Roles

Since the implementation of THANKS GIFT, over 500 to 600 thank-you cards are exchanged daily, totaling over 12,000 per month. While the initial phase saw around 200 to 300 exchanges per day, continuous promotion to employees and recognition programs have led to increased usage, and it is now utilized by employees of a wide range of ages.

Furthermore, there has been an increase in opportunities to express gratitude as a message after the fact, which was previously primarily done face-to-face. This has led to the fostering of a culture of mutual gratitude, with exchanges including specific episodes and thoughts beyond simple "thank yous."

Additionally, thank-you card exchanges across departments and job roles have increased, contributing to the revitalization of communication among employees who do not usually interact and the improvement of organizational unity.

Implementation Case Study Here

About THANKS GIFT

"THANKS GIFT" is a cloud service and consulting service aimed at improving organizational productivity and engagement. By exchanging gratitude, it revitalizes internal communication, fosters corporate culture, and contributes to increased organizational and internal productivity and engagement.

https://thanks-gift.net/

The exchanged coins can also be used as employee benefits and can be exchanged for items and services set by the implementing companies, as well as "Amazon Gift Cards," "smartphone payments," "JAL Mileage Bank," and "QUO Card Pay."

Since its service release in 2016, it has been implemented in over 1,000 companies.

About Take Action

Take Action Inc., with its mission "Passion for People at Work. Energy for Organizations.," provides one-stop support from recruitment to retention and success. It promotes "preventing the turnover of successful employees = retention," continuously enhances organizational engagement, and solves organizational issues.

▷ A system for employees to work vibrantly: THANKS GIFT

▷ For referral and alumni recruitment: Rifaru

▷ Supporting human capital management: Talent File

▷ Recruitment support service to promote corporate growth: jinji+ (Jinji Plus)

Company Name: Take Action Inc. (URL: https://www.take-action.co.jp/)

Representative: Seiya Narita

Address: 7-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031 SG Terrace 2F

Established: October 5, 2010

Capital: 52,513,750 yen