TikTok Shop Hit! Takeuchi Manufacturing Launches 'THE PROTEIN EAA β-ALANINE PLUS (Watermelon Flavor)'

Takeuchi Manufacturing Co., Ltd. (Headquarters: Nishi-Gotanda, Shinagawa-ku, Tokyo; Representative Director: Wataru Ogura), which operates D2C and OEM businesses in health food and cosmetics, has launched the general sale of the new watermelon flavor for its 'EAA β-ALANINE PLUS' series under 'THE PROTEIN' brand.

【Development Background】 The 'EAA β-ALANINE PLUS' series is highly regarded for its blend of functional support during training and a palatable taste. The watermelon flavor was re-released in response to numerous requests on social media and user reviews, where it was praised as the 'most delicious' and 'ideal for summer training.' To meet this demand, the company evolved the flavor for training scenarios, creating a refreshing, lightly sweetened taste reminiscent of watermelon juice. Pre-sales began on TikTok Shop on May 8th to leverage real-time user feedback, paving the way for today's general release.

【Product Features】 The key feature is the inclusion of 3,000mg of beta-alanine per serving (20g). Additionally, it contains 8,552mg of essential amino acids (EAA) and 5,972mg of BCAA to support comprehensive nutrient replenishment during training. Supporting ingredients such as citric acid, creatine, and glutamine are also included. The flavor is designed to be fresh and light, minimizing artificial aftertastes to emphasize a refreshing experience suitable for hydration during hot summer months.

【Recommended Intake and Arrangements】 It is recommended to take it before, during, or after training, or immediately upon waking. The product can also be transformed into 'watermelon-style popsicles' by dissolving it in water and freezing it in molds, making it an easy and enjoyable treat. The company encourages users to find their own creative ways to enjoy the product, including combining it with other flavors.

【Notes】 Due to the inclusion of beta-alanine, some users may experience a tingling sensation (known as 'alanine flush') in their palms a few minutes after consumption. While this varies individually, it is generally temporary and will subside over time.