We are pleased to announce that Takeuchi Pharmaceutical Co., Ltd. (Head Office: Shinagawa-ku, Tokyo; President and CEO: Yoshito Ogura), which develops D2C and OEM businesses for health foods and cosmetics, as well as wholesale business, has launched an employee welfare plan using THE PROTEIN (aka. Zapuro) to provide easy nutritional supplementation for companies promoting health management.

In recent years, with the declining birthrate and aging population leading to a labor shortage, the aging of employees due to extended retirement ages, and an increase in mental health issues, investment in human capital has become increasingly important due to labor shortages and declining labor productivity. Health management is now attracting attention not only for the benefit of employees but also as an investment to enhance a company's sustainable growth and competitiveness. Against this social backdrop, THE PROTEIN (aka. Zapuro) has focused on employee nutrition and health to create a welfare plan that supports employee nutritional intake through protein.

We will support you with two types of welfare plans created with the concept of "Easy nutritional supplementation at home or in the office, at an affordable price."

THE PROTEIN Employee Welfare Plan

In modern society, people are busy with work and personal life, and their eating habits tend to favor "time-saving and simple" options. While it is possible to purchase meals at stores or convenience stores during work breaks or commutes, providing sufficient energy, there is a tendency for nutritional imbalances, such as a diet centered on carbohydrates and an increase in fast food and snacks.

Therefore, Zapuro has prepared an employee welfare plan that allows busy modern professionals to easily consume "protein," which is difficult to obtain sufficiently through regular meals.

<Two Types of Employee Welfare Plans>

1 Zapuro Office Box

A plan that allows employees to easily eat snacks that focus on nutritional intake, such as protein bars, protein chips, and supplement gummies, during work. Delivered to your designated location, whether at the office or at home. *To be launched from June 2026. Currently, only protein chips are available.

2 Zapuro Worker's Coupon

A program where employees can purchase THE PROTEIN products from the EC site at a 50% discount from the regular price. The remaining 50% will be subsidized by the company as a welfare benefit.

This plan allows for effortless daily nutritional supplementation, both at home and in the office.

[First Phase] Zapuro Office Box Protein Chips Welfare Plan Details

Left: Aosa Vinegar Flavor, Center: Nori Shio Flavor, Right: Black Pepper Flavor

Product Name: Takeuchi Pharmaceutical THE PROTEIN Protein Chips 25g

(Aosa Vinegar Flavor, Nori Shio Flavor, Black Pepper Flavor)

Contents: 25g x 12 bags

Regular Retail Price (Tax Included): 3,980 yen

Welfare Plan Price (Tax Included): 2,400 yen

Features of Protein Chips

・Easy Protein Supplementation

Contains 10g of protein derived from domestic soybeans, making it easy to consume protein.

*For Nori Shio flavor

・Low Fat x Low Calorie

Achieves low calories with 97.5 Kcal per bag (Carbohydrates: 2.7g, Fat: 3.7g).

*For Nori Shio flavor

・Rich in Nutrients

Each bag contains zinc, potassium, calcium, iron, magnesium, vitamin B1, folic acid, and soy isoflavones, as well as 6.3g of dietary fiber.

*For Nori Shio flavor

10g Protein / Bag Low Fat x Low Calorie 6.3g Dietary Fiber / Bag

Zapuro Office Box Introduction Company Survey Results

A survey was conducted among employees of companies that trial-implemented the first phase of Zapuro Office Box, protein chips. Over 80% of employees responded that they wanted to have protein chips at their company, and more than half responded that they wanted to eat them daily or several times a week.

Not only were the taste and texture praised, but the ease of consumption was also highly rated, indicating a demand for protein chips as a snack during busy work hours.

Question 1 Question 2

Question 3 Question 4

Comments from Brand Division Manager

Brand Division Manager Mori

Previously, protein was strongly associated with training and sports. However, in recent years, it has evolved into a food product incorporated by people of all ages for daily health maintenance and nutritional supplementation.

At THE PROTEIN (Zapuro), we develop products that are easy to incorporate into daily life at home, not just for athletes, and we have focused on the challenge that "it is difficult for busy working adults to manage their nutrition."

In our busy daily lives, irregular meals and unbalanced nutrition are common.

That is why we want to be a presence that supports the daily lives of working people by providing easy nutritional supplementation.

The employee welfare plan we are launching was born from our desire to support the healthy daily lives of employees from a nutritional perspective, together with companies. By delivering THE PROTEIN products at more accessible prices and formats, we aim to support companies engaged in health management and contribute to the better condition of working individuals.

<About the Protein Brand THE PROTEIN (aka. Zapuro)>

The protein brand THE PROTEIN (aka. Zapuro) is a protein you'll want to drink every day!!

With an astonishing 60+ flavors! From classic flavors to surprisingly rare ones, there's a wide variety. You're sure to find your favorite. Zapuro is not only rich in flavors but also committed to deliciousness and accurate taste reproduction! Therefore, it is recommended for both those who regularly drink protein and those who have not yet tried much protein!

Furthermore, since we handle everything from planning to raw material procurement, formulation, manufacturing, and sales in-house, we reduce costs other than product costs and deliver products to customers quickly. We also value responding sincerely to SNS and product reviews to continuously improve products and develop new ones, so that customers can continue to use our products for a long time.

From building the physique of top athletes to promoting health and dieting. We strive for daily research and the pursuit of safety and security so that people of all ages and genders can experience the value that only Zapuro can provide.

Company Profile

We develop our own brands, including health foods centered around the protein brand (THE PROTEIN, aka. Zapuro), non-makeup skincare, body care products for moms and babies, men's skincare products, and hair removal waxes. We have our own factory in Adachi-ku, Tokyo, and have built an integrated SCM (Supply Chain Management) system from raw material procurement to manufacturing and sales, enabling integrated manufacturing. We also develop OEM business leveraging our expertise in in-house brand development and marketing. We also handle wholesale business for our own products and are the general distributor for Korean cosmetics <BLESSED MOON/alternativestereo>.

Company Name: Takeuchi Pharmaceutical Co., Ltd.

Representative: Yoshito Ogura, President and CEO

Location: Gotanda NT Building 5F, 1-18-9 Nishi-Gotanda, Shinagawa-ku, Tokyo

Established: September 2016

URL: https://takeuchi-corp.jp/

Business Activities: D2C and OEM business for health foods and cosmetics

Public Relations Group Contact: Murayama

E-MAIL: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: 企業情報
  • Organizations: THE PROTEIN