Takemoto Pharmaceutical Co., Ltd. (Headquarters: Nishigotanda, Shinagawa-ku, Tokyo; CEO: Yuto Ogura), a company engaged in D2C, OEM, and wholesale businesses for health foods and cosmetics, has launched sales of its new product, 'Protein Chips' made from domestic soybeans, on Amazon through its brand THE PROTEIN (commonly known as 'Zapro').

Health consciousness persists despite rising prices. Snacks are beginning to change.

While prices for food and daily necessities continue to rise, consumer demand for products that prioritize health and convenience is increasing.

According to the 'White Paper on Food, Agriculture, and Rural Areas' published by the Ministry of Agriculture, Forestry and Fisheries, 'health consciousness' ranks highest among consumer food preferences, with 'convenience orientation' (the preference for easy-to-eat foods) also on the rise. Against this backdrop, interest is growing in foods that support health while seamlessly integrating into daily life.

Attitudes toward snacking are also shifting. Snacks, traditionally enjoyed as 'indulgences,' are now being selected not just for taste, but also for nutritional content such as high protein and dietary fiber, aligning with personal lifestyles and eating habits.

THE PROTEIN proposes a new snacking style: instead of 'sacrificing snacks,' choose 'better alternatives' that suit your needs.

*Source: Ministry of Agriculture, Forestry and Fisheries, 'White Paper on Food, Agriculture, and Rural Areas (2019)'

A new choice—no need to suppress cravings.

Alongside rising health awareness, more people are consciously consuming protein. However, many still struggle with 'inability to stop snacking' or 'feeling guilty about eating sweets.'

THE PROTEIN believes that replacing unhealthy habits with better alternatives—not forced restraint—leads to sustainable healthy lifestyles.

Introducing 'THE PROTEIN Protein Chips.'

Made with 100% domestically sourced soybeans, these chips use a non-fried process to deliver a light yet satisfying crunch. High in protein and rich in dietary fiber and soy-derived nutrients, they combine the deliciousness of a snack with the nutritional benefits of a functional food.

Beyond fitness enthusiasts, this new snack is designed for busy professionals and anyone seeking a healthier diet, offering an easy way to incorporate nutritious snacking into daily routines.

THE PROTEIN Protein Chips

Black Pepper Flavor

〈Black Pepper Flavor〉

A bold flavor featuring the rich aroma and spicy kick of black pepper.

Each bite releases a savory fragrance with a balanced heat, creating a satisfying, crave-worthy taste.

Nori Shio Flavor

〈Nori Shio Flavor〉

A classic, familiar flavor combining the savory taste of roasted seaweed with a balanced saltiness.

Simple and delicious, highlighting the natural taste of ingredients, making it ideal for daily snacking. A timeless flavor that appeals across generations.

Aosa Vinegar Flavor

〈Aosa Vinegar Flavor〉

A refreshing blend of rich aosa seaweed flavor and tangy vinegar.

The clean finish carries the umami of aosa, offering a light and enjoyable taste. Perfect not only as a snack but also as a palate refresher or light appetizer.

Convenient Protein Boost

THE PROTEIN's Protein Chips are high-protein snacks made from 100% domestic soybeans.

Each 25g pack contains 10g of protein*, making it easy to enjoy as a snack or light meal.

While more consumers are choosing protein-rich foods, some express fatigue with sweet flavors. This product offers a new option—enjoying protein in a snack-like format.

*Based on Nori Shio flavor

Protein for nutritious snacking

Light, Non-Fried Texture

Using a non-fried manufacturing process, these chips deliver a crisp texture. The satisfying crunch makes even small portions feel substantial.

The Nori Shio flavor contains 97.5 kcal and 3.7g of fat per 25g pack. Developed with a different approach from typical snack foods, the goal is to create a product suitable for everyday snacking. Enjoy it during work breaks, study sessions, or while traveling.

Non-fried process

Nutrients from Soy

Beyond protein, the chips contain various nutrients derived from soy. The Nori Shio flavor provides 6.3g of dietary fiber per 25g pack.

Additionally, it contains zinc, potassium, calcium, iron, magnesium, vitamin B1, folic acid, and soy isoflavones—nutrients naturally found in soy. Designed as a convenient snack to support daily nutrition.

Soy-derived nutrients

Flavor Designed for Daily Enjoyment

THE PROTEIN developed these chips with a focus on 'deliciousness that lasts.' Not just maximizing protein, but also crafting flavors and textures you’ll want to eat every day.

With a light, crispy bite and distinct flavor profiles, these chips suit a wide range of occasions—snacking, refreshing during work, or as a pre- or post-workout light meal.

Ideal not only for health-conscious individuals but also for anyone who enjoys snacks.

【Product Overview】

THE PROTEIN Protein Chips 25g × 12 Black Pepper Flavor

Product Name: Takemoto Pharmaceutical THE PROTEIN Protein Chips 25g × 12 Black Pepper Flavor

Content: 25g × 12

Price: ¥3,980 (tax included)

【Nutritional Information】 (per 25g pack): Energy 98kcal, Protein 10.1g, Fat 3.7g, Carbohydrates 8.1g (Sugars 3.4g, Dietary Fiber 4.7g), Salt Equivalent 0.3g

【Ingredients】 Soybeans (domestic), rice oil, salt, beet sugar, kelp extract powder, black pepper, powdered soy sauce, yeast extract, onion powder, garlic powder, malt extract, white pepper powder

THE PROTEIN Protein Chips 25g × 12 Nori Shio Flavor

Product Name: Takemoto Pharmaceutical THE PROTEIN Protein Chips 25g × 12 Nori Shio Flavor

Content: 25g × 12

Price: ¥3,980 (tax included)

【Nutritional Information】 (per 25g pack): Energy 97.5kcal, Protein 10g, Fat 3.7g, Carbohydrates 9.0g (Sugars 2.7g, Dietary Fiber 6.3g), Salt Equivalent 0.3g

【Ingredients】 Soybeans (domestic), rice oil, kelp extract powder, salt, yeast extract, powdered soy sauce, aosa, roasted nori, beet sugar, chili pepper

THE PROTEIN Protein Chips 25g × 12 Aosa Vinegar Flavor

Product Name: Takemoto Pharmaceutical THE PROTEIN Protein Chips 25g × 12 Aosa Vinegar Flavor

Content: 25g × 12

Price: ¥3,980 (tax included)

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: THE PROTEIN