Vector Inc. (TSE Prime: 6058), Japan's first PR agency specializing in TikTok GO, has launched a short video service for accommodation facilities utilizing its network of roughly 600 TikTok GO creators. The service covers everything from short video content creation to booking acquisition. For a limited time, hotels can join a free campaign requiring only complimentary stays and meals, with no additional costs. TikTok GO, launched in Japan last year, enables users to discover and book travel spots directly on TikTok, shifting consumer behavior from traditional search-and-compare to seamless 'discovery-to-booking' flows. Vector uses the 'TikTok GO for Partners Platform' to organize creators and officially acquire and analyze posting data. In a case study, a renovated-school hotel in Chiba recruited over 10 creators who produced 50-plus videos, resulting in a significant increase in bookings. Participation requires registration on designated booking sites such as Rakuten Travel.
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- Source: PR TIMES
- Category: New Service発表