What is the main purpose of the new value co-creation project between oggi otto and Shonan Beach FM?

The project aims to create a sense of 'white space' (yohaku) that gently restores daily life by delivering a high-quality, comfortable daily life in harmony with nature.

When will oggi otto begin sponsoring the 'Shonan Re-Treat' segment on Shonan Beach FM?

oggi otto will become the corner sponsor for 'Shonan Re-Treat' on 'SHONAN BREEZE SUNDAY' starting in April 2026.

What is the core philosophy behind the oggi otto brand that aligns with this collaboration?

oggi otto is a total beauty brand that proposes a comfortable lifestyle starting with hair care, emphasizing authentic, LOHAS-oriented products and services that resonate with customers.

How does oggi otto's craftsmanship connect with nature?

The presence of nature is the origin of oggi otto's craftsmanship, evident in the scents created using their essential oils and their use of naturally derived ingredients.

What shared worldview led to the collaboration between oggi otto and Shonan Beach FM?

Both entities deeply resonate with the shared worldview of 'moments that enhance comfort and the quality of life,' with Shonan Beach FM delivering a relaxed atmosphere through music.

A New Synergy Delivering Comfortable 'White Space': oggi otto and Shonan Beach FM Launch a Value Co-Creation Project.

Published Mar 29, 2026 1:27 AM ・ Updated Jun 14, 2026 8:34 PM ・ 4 min read ・ Source: PR Times

oggi otto has become a radio program sponsor for Shonan Beach FM, launching a new project to co-create value.

Techno Eight Co., Ltd. (Headquarters: Tsurumi-ku, Osaka; President: Takeshi Mori), the company behind the total beauty brand 'oggi otto,' will become the corner sponsor for 'Shonan Re-Treat' on the popular Shonan Beach FM radio program 'SHONAN BREEZE SUNDAY,' starting in April 2026. "Delivering a high-quality, comfortable daily life in harmony with nature." This project, born from the resonance between the worldviews of oggi otto and Shonan Beach FM, aims to create a sense of 'white space' (yohaku) that gently restores your daily life. Please look forward to this new initiative from oggi otto, a brand that has consistently generated value through diverse collaborations. ■ Background oggi otto is a total beauty brand that proposes a comfortable lifestyle starting with hair care. Through various partnerships, including those in the beauty industry, we have developed authentic, LOHAS-oriented products, services, and content that resonate with our customers. Furthermore, our collaboration brand with the marine brand 'muta MARINE,' known as 'oggimuta,' focuses on a lifestyle that integrates nature, such as the sea and mountains. High-quality gifts from nature gently restore us and soothe our hearts. The presence of nature is the origin of our craftsmanship, from the scents created using oggi otto's essential oils to our use of naturally derived ingredients. While our media formats differ, we deeply resonate with Shonan Beach FM—which delivers the relaxed atmosphere of ripples through music—in our shared worldview of "moments that enhance comfort and the quality of life." Driven by this affinity in lifestyle values, the collaboration between the two companies has officially begun. As the first phase of this project, oggi otto will sponsor the 'Shonan Re-Treat' segment on 'SHONAN BREEZE SUNDAY' starting in April 2026. Even in the midst of busy days, by turning our attention to the sounds, scents, and textures of nature, our hearts can calm and return to a neutral state. We will continue to expand the possibilities of value co-creation to deliver such gentle 'white space' to our listeners. ■ Broadcast Information

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Source: PR Times
Category: News

A New Synergy Delivering Comfortable 'White Space': oggi otto and Shonan Beach FM Launch a Value Co-Creation Project.

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