TRUSCO NAKAYAMA Adopts 'TechTouch' for its Professional Tool Search and Purchasing Site 'TRUSCO Orange Book.Com Cross'

TechTouch Inc. has announced the implementation of 'TechTouch' on 'TRUSCO Orange Book.Com Cross,' a professional tool search and purchasing site operated by TRUSCO NAKAYAMA, a leading mechanical tool wholesaler. This integration enables an intuitive user experience on a platform managing approximately 4.5 million items, ensuring that even users unfamiliar with IT can complete orders without hesitation. Furthermore, it supports TRUSCO NAKAYAMA in establishing an in-house system for platform management, driving cost reductions and streamlined system modifications.

Background of Implementation TRUSCO NAKAYAMA is a leading company with a top-class domestic share in supplying professional tools for manufacturing and construction sites. Released in February 2025, 'TRUSCO Orange Book.Com Cross' is a membership-based site where field users can instantly check inventory and place orders via PCs or smartphones.

Previously, all functional improvements and screen modifications for the site were handled in collaboration with external partner companies. However, the time required to reflect improvement requests made building a faster improvement cycle a challenge. There was a need for a mechanism that allows users to operate intuitively without manuals and enables rapid screen improvements based on user requests and pain points.

Key Decision Factors The ability to promote in-house management led by the field was the primary deciding factor. The usability, which allows non-IT department personnel to adjust the screen UI intuitively without system modifications, was highly evaluated. Additionally, the comprehensive support system accompanying the transition from service implementation to operational adoption, as well as the existence of a user community for sharing best practices, provided confidence for long-term operation. Individualized support from dedicated Customer Success (CS) representatives, offering objective advice based on professional expertise, was also highly regarded.

Effectiveness After implementation, improvements were made focusing on areas with high volumes of user operational inquiries. Specifically, the UI/UX for initial registration, product search, and purchase flows—common pain points for users—were reviewed. By establishing a system where the company can implement and revise operating guides internally in real-time, the speed of improvement has increased. This has created an environment where users can operate from initial registration through ordering without confusion.

Comment from Mr. Ikegami, General Manager of Digital Promotion Department and UX Platform Development Office, TRUSCO NAKAYAMA: 'TRUSCO Orange Book.Com Cross' aims to be an indispensable infrastructure for manufacturing sites. Previously, even minor modifications required time and cost, but the introduction of 'TechTouch' has enabled us to speedily enhance user convenience with our own hands. This has allowed us to run the cycle of implementation, verification, and improvement, enabling enhancements tailored to user feedback and usage status. We will continue to strive for increased convenience by accumulating small improvements.