[Kyoto, Arashiyama] Popular "Monchhichi" Corner to Permanently Grand Open at Matcha Sweets Shop "Sawawa" on June 26 (Fri)! Limited Edition "Matcha Monchhichi" to Debut Exclusively at This Store!

Terakoya Co., Ltd. (Ukyo-ku, Kyoto; Representative Director: Kohei Kaizo), a company that cherishes Japanese traditional culture through the sale of souvenirs, will permanently open a "Monchhichi Special Corner" at "Matcha Sweets Shop Sawawa Arashiyama Store" on Friday, June 26, 2026, based on a license agreement with Sekiguchi Corporation (Katsushika-ku, Tokyo; President & CEO: Toshitaka Yoshino).

We will offer a lineup of authentic sweets made with carefully selected Uji matcha, as well as a "Matcha Monchhichi" that expresses the world of "Monchhichi" and "Matcha," which can only be obtained here and is exclusive to Sawawa.

Okoicha Monchhichi Mascot Keychain ¥2,970 (tax included) Chazumi Monchhichi Mascot Keychain ¥3,300 (tax included)

©SEKIGUCHI

"Sawawa," which has been conveying the charm of authentic matcha in Arashiyama, one of Kyoto's leading scenic spots.

This collaboration with "Monchhichi," loved by generations, was realized out of a desire to deliver a special experience that allows visitors, both domestic and international, to enjoy with all five senses.

A new, Japanese-modern special corner has been newly established within the store, designed to blend seamlessly with the beautiful natural scenery and bamboo groves of Arashiyama.

We offer a space that will become a cherished travel memory, not just a shopping experience.

Okoicha Monchhichi Mascot Keychain ¥2,970 (tax included) Chazumi Monchhichi Mascot Keychain ¥3,300 (tax included)

● We kindly request that you review the manuscript before publication.

Also, please include the following copyright notice:

©SEKIGUCHI

[Matcha Sweets Shop Sawawa Arashiyama Store]

Sawawa's matcha sweets offer a wide variety of products that emphasize the quality of matcha.

Our most popular item, Matcha Warabi Mochi, is made fresh in-store and sold daily. It is a beloved specialty item, generously coated with high-grade matcha, and has been a signature menu item at Sawawa for many years, enjoyed by customers.

Address: 40-18 Bano-ba-cho, Sagatenryuji, Ukyo-ku, Kyoto, 616-8385

TEL: 075-873-1123

Business Hours: March 6 - December 5: 10:00 - 18:00; December 6 - March 5: 10:00 - 17:30

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▼ Reference: Monchhichi

"Monchhichi" is a character that can change into any personality, staying close to the feelings of the person holding it.

Monchhichi aims to be the closest companion, whether for family, friends, lovers, or aspirations.

"Monchhichi" is a plush toy released by Sekiguchi Corporation in 1974, known for its cute pacifier-holding pose and freckles.

With its innovative design combining a plush body with a vinyl face and limbs, and its adorable appearance, it became an explosive hit upon release. Exports began the following year, making Monchhichi popular worldwide.

It has continued to be loved by fans around the globe and celebrated its 50th anniversary in 2024.

▼ Related URLs:

Monchhichi House Official Site: https://monchhichihouse.jp/

X (formerly Twitter Page): https://twitter.com/monchhichi_hs/

Instagram Account: https://www.instagram.com/monchhichi_hs/

Monchhichi Official Site: https://www.monchhichi.co.jp/

Facebook Page: https://www.facebook.com/monchhichi1974/

X (formerly Twitter Page): https://twitter.com/monchhichi126/

Instagram Account: https://www.instagram.com/monchhichi_official/

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● About Terakoya Co., Ltd.

Terakoya Co., Ltd. is a company that inherits Japan's ancient traditional culture through the sale of souvenirs, primarily in tourist destinations.

With unique and innovative development proposals that cannot be replicated by competitors, we consistently offer new yet nostalgic products and proposals. Utilizing the skills of master craftsmen,

we provide products to over 150 directly managed stores nationwide, serving approximately 10 million customers annually.

Terakoya Co., Ltd. Head Office: 7 Mamedacho, Nishikyogoku, Ukyo-ku, Kyoto, 615-0801 Representative: Kohei Kaizo, President & CEO Established: November 1980 Telephone: 075-325-3535 (Main) URL: http://www.telacoya.co.jp Business Activities: - Operation of concept shops - Planning, manufacturing, and sales of original products - Confectionery manufacturing and sales - Mail order sales - Store interior design and construction And more

[Contact for General Inquiries]

Company: Terakoya Co., Ltd. Customer Relations Office Contact Person: Toshiya Takai TEL: 0120-975-316 Email: [email protected]

*The following is special information for media personnel only. Please refrain from disclosing information on personal social media, etc.

[Contact for Media Inquiries Regarding This Matter]

Terakoya Co., Ltd. Public Relations: Aki Morita TEL: 075-325-3535 FAX: 075-325-3525 Email: [email protected]