TELECY Showcases Patented TV CM Effect Measurement Tech at 40th JSAI

TELECY will exhibit its data science initiatives at the CARTA HOLDINGS booth during the 40th Japanese Society for Artificial Intelligence (JSAI2026). The event takes place from June 8-12, 2026, at G Messe Gunma and online. TELECY leverages statistical models and causal inference to measure ad effectiveness and optimize investment allocation. At booth E-38, they will showcase "TELECY Analytics", a TV CM effect analysis solution utilizing patented "Sequential Response Analysis" and "Direct Response Analysis", alongside "Lightning MMM", a cross-media marketing mix modeling solution. They are also developing an AI agent using generative AI to streamline information gathering and proposal operations. Engineers from the Data Science Department will be present at the booth.