AI Visualizes Which Post Themes Drive Results: SINIS for Instagram Updates 'AI-Assisted Insights' Feature

Tetemarche Co., Ltd. (Headquarters: Meguro-ku, Tokyo; CEO: Daisuke Ueda) will update the 'AI-Assisted Insights' feature of its Instagram analytics tool 'SINIS for Instagram' on Thursday, July 9, 2026. This feature uses AI to support account analysis and provide actionable improvement suggestions.

In Instagram management, while it's possible to check metrics for individual posts, objectively determining which post themes are driving results or deciding which themes to prioritize next month often takes significant time and effort—especially when preparing reports for internal teams or clients.

This update enables AI to automatically categorize posts based on content and visualize posting volume and engagement trends by category. As a result, content managers can move beyond post-by-post reviews to understand performance by theme, making it easier to create monthly reports and plan future content strategies.

Additionally, to allow more Instagram managers to experience AI-powered monthly reviews, the company is offering the AI-Assisted Insights report—normally available only to paid STARTER and PROFESSIONAL plan users—free of charge for a limited time to users on the free LITE plan.

Use Cases

For Monthly Report Reviews

By analyzing not just individual post metrics but also posting volume and engagement trends by category, it becomes easier to identify which themes drove results. This supports data-driven analysis for monthly reporting and internal or client presentations.

When Planning Next Month’s Content Strategy

By comparing categories with high posting volume versus those with high engagement, users can identify gaps between intended focus areas and actual audience response. This helps prioritize themes for the coming months and refine content strategies based on data.

For Internal or Client Improvement Proposals

Instead of relying on vague impressions like 'this type of post seemed to perform well,' users can now base improvement suggestions on category-level data. This provides solid evidence when proposing next month’s content direction or optimization strategies.

What is 'AI-Assisted Insights'?

AI-Assisted Insights is a feature within SINIS for Instagram that leverages accumulated account data to support monthly reporting through AI.

It provides summaries of key metrics, account trends, and actionable insights. With this update, it now includes category-level post analysis. Beyond just showing numerical changes, it offers suggestions on why certain results occurred and what to test next, supporting content managers in analysis and reporting tasks.

The feature is designed not to deliver conclusions unilaterally, but to assist users in organizing their thoughts and making informed decisions.

Update Details

Understand Volume by Post Theme

AI analyzes post content and automatically categorizes all feed and Reels posts from the past month into predefined themes. By viewing the number of posts per category, managers can quickly see which themes were most frequently published last month.

Identify High-Engagement Themes

By visualizing engagement trends per category, users can see which themes generated the most audience response. Comparing posting volume with engagement helps uncover mismatches between intended focus and actual performance.

Discover Optimization Opportunities from Volume-Performance Gaps

Based on category trends, AI highlights factors behind successful themes and suggests improvements. It helps identify under-the-radar patterns—such as categories with few posts but high engagement, or those with many posts but low results—that might be overlooked manually.

Use in Monthly Reports and Improvement Proposals

AI uses category analysis results to recommend themes to prioritize next month and suggest strategic improvements. These insights can inform monthly performance reviews and guide planning for upcoming content.

Post Categories Analyzed

Posts are classified into the following six categories:

Educational Content & Announcements

Brand Worldview & Values

Connection & Communication

Empathy & Atmosphere

Entertainment & Virality

Campaigns & Giveaways

Engagement is calculated as the sum of likes, comments, saves, and shares.

Limited-Time Free Access for LITE Plan Users

In conjunction with this update, AI-Assisted Insights reports will be temporarily available for free to LITE plan users.

Normally, this feature is exclusive to STARTER and PROFESSIONAL plan subscribers. However, during the free access period, LITE plan users can also try the AI-Assisted Insights report.

Free Access Period: July 9, 2026 (Thu) to August 6, 2026 (Thu), tentatively

※ Reports are generated based on data from after SINIS registration.

Register here: https://ap.instagram.sinis.jp/new-entry

Seminar Information

A seminar will be held to introduce AI applications in Instagram account reporting and demonstrate how to use the updated AI-Assisted Insights feature.

Date and Time: July 14, 2026 (Tue), 14:00–15:00

Registration: https://sinis-i.tetemarche.co.jp/content/event/20260714

Future Developments

Going forward, SINIS plans to improve the accuracy of AI-Assisted Insights reports and expand functionality to better support monthly reviews and reporting.

SINIS aims to empower Instagram managers to confidently analyze performance and plan next steps using data, continuing to enhance AI-driven analysis and reporting support.

About 'SINIS for Instagram'

'SINIS for Instagram' is an Instagram analytics tool that enables users to manage and analyze Instagram account insights. It supports efficient daily reporting, data-driven strategic account management, and content optimization to maximize the effectiveness of Instagram marketing.

Service Website: https://sinis-i.tetemarche.co.jp/

Contact for 'SINIS for Instagram'

〇 Tetemarche Co., Ltd. Contact: Ikemoto

Email: [email protected] Service Website: https://sinis-i.tetemarche.co.jp/

About Tetemarche Co., Ltd.

Tetemarche Co., Ltd. is a technology company that supports corporate digital marketing with a focus on social media platforms.