[For Accommodations & Tourism Operators] Japan Tourism Agency Budget Increases 13.3x. Ayumi Releases Free Guide on Promoting Universal Tourism.

In the 'FY2026 Budget Request Summary' of the Japan Tourism Agency, the budget for universal tourism was significantly increased to 400 million yen, 13.3 times the previous year's level. This indicates that the government has positioned accessibility as a growth area. On the other hand, it is pointed out that a lack of accessibility leads to an annual opportunity loss of approximately 1 trillion yen. In response, the general incorporated association Ayumi has released a free proposal guide summarizing field expertise. The guide highlights that the market size exceeds 42.31 million people, with the senior market alone reaching 1.78 trillion yen, and that 53.2% of universal tourism travelers choose weekday departures, contributing to improved weekday occupancy. Furthermore, with the mandatory provision of reasonable accommodation under the revised Act on the Elimination of Discrimination against Persons with Disabilities, delays in response pose business risks such as lawsuits and reputational damage. Ayumi provides end-to-end support for accessibility improvements and employee training.