My Melody & Kuromi x The Body Shop Collaboration Campaign Begins

The Body Shop, a British beauty brand that brings comfortable, beautiful daily life and changes leading to a rich and sustainable global environment to people of all genders, ages, and skin types, will launch a collaboration featuring Sanrio's popular characters 'My Melody' and 'Kuromi' starting June 4, 2026. In addition to the release of cute original design package products featuring My Melody & Kuromi as 'forest fairies,' the campaign includes giveaways of limited-edition mini bags and stickers, window displays at the Shibuya store, and an SNS posting campaign where users can win collaboration products using original My Melody & Kuromi AR designs. The campaign period runs from June 4 to August 31.