THE HAIR BAR TOKYO's Summer Pop-Up Launches at NEWoMan Yokohama!

Hello Yokohama! Hello Summer!!

Starting Thursday, July 23, 2026, THE HAIR BAR TOKYO's SUMMER POP-UP will be held at NEWoMan Yokohama. Featuring three brands—TURTLE STORY, Colette Malouf, and THBT—the event will offer a wide range of items including limited editions and pre-releases, with summer-inspired colors, materials, and playful designs that allow you to enjoy the season freely and authentically. Visitors can try products in person and experience personalized summer updo styling suggestions.

【WEEK 1: TURTLE STORY | July 23 (Thu) – July 29 (Wed) | @NEWoMan Yokohama】

The Fork: ¥9,130 Sea Royalty: ¥8,360 Hair Jaw M: ¥11,000 (All prices include tax)

A brand originating from Poland and crafted in Italy using cellulose acetate. TURTLE STORY has been creating whimsical hair accessories and costume jewelry in a small atelier for over 30 years. Designed for adults who appreciate charm without excessive sweetness, these fun items feature meticulous craftsmanship and rich color variety. Each piece is handmade with care, inviting you to treat your hair as a canvas for joyful, free-spirited summer styling.

【WEEK 2: Colette Malouf | July 30 (Thu) – August 5 (Wed) | @NEWoMan Yokohama】

Acrylic Wavy Hairpin: ¥13,200 Acrylic Ice Pony: ¥14,300 (Each available in 4 colors; all prices include tax)

Colette Malouf’s pieces go beyond mere functionality—they elevate hair, often considered a woman’s “life force,” with vibrant beauty and artistic flair. Filled with refined taste and fashion-forward sensibility, these items are so creatively rich and high in quality that they feel like wearable art. Experience mature, sophisticated hues that elevate your summer updos to the next level.

【WEEK 3: THE HAIR BAR TOKYO / THBT | August 6 (Thu) – August 12 (Wed) | @NEWoMan Yokohama】

THBT Metal Monogram Headband 40mm (Gold): ¥23,100 Lucite Orchid Pony: ¥29,700 (All prices include tax)

THE HAIR BAR TOKYO, the namesake brand, offers a wide array of original products with seasonal color palettes, diverse materials, and innovative designs. THBT stands out with timeless, genderless aesthetics, radiating a sleek, refined beauty stripped of sweetness. Known for its chic, edgy designs, the brand embodies the concept: "You’ll always find what you’re looking for, and a professional will help you discover it." The final week features a curated selection of exclusive original brand items—an unparalleled lineup to upgrade your summer hairstyle.

【The Case for Summer Hair】

This is THE HAIR BAR TOKYO’s first pop-up in the Yokohama area, running for three full weeks. Each week highlights a different main brand, offering a dynamic lineup to inspire elevated summer hairstyles. We’ve carefully selected urban, playful items with summer-perfect color palettes and a sense of transparency. As summer calls for lighter outfits, these accessories add elegance to your face and silhouette. Many items also make perfect gifts for hometown visits. Our entire team eagerly awaits your visit with a cheerful: "Hello Yokohama!" "Hello Summer!!"

【THE HAIR BAR TOKYO】

Founded in 2020, THE HAIR BAR TOKYO is a specialty store that bridges fashion and lifestyle through hair. It offers a wide range of original products under its namesake brand. With over 30 years of dedicated focus on hair accessories, the brand is renowned for its excellent design, comfort, and ease of styling. Guided by the concept "You’ll always find what you’re looking for, and a professional will help you discover it," in-store styling consultations are available.

NEWoMan Yokohama Shop List Official Online Store Instagram

【Product Inquiries】 THE HAIR BAR TOKYO e-mail: [email protected]

【Press Inquiries】 Contact: Ms. Katayama, Tel: 03-3499-0077 e-mail: [email protected]