Achieve Monetization with Zero Initial Cost: "Paton" Voting Platform Launches Public Partnership Recruitment for Event and Contest Organizers

Themiss Inc. (Headquarters: Minato-ku, Tokyo; CEO: Ryotaro Itaya) is launching a public recruitment for partners who operate businesses such as events, contests, auditions, and IP planning on its cheering and voting platform, "Paton."

"Paton" is a cheering and voting platform that delivers fans' sentiments to performers and participants, much like passing a baton. Users can check ongoing events and support participants through cheering comments and応援アイテム (cheering items).

Currently, we operate events utilizing paid voting and応援アイテム, and have already conducted numerous one-off and ongoing transactions with external companies. As a cheering and voting platform equipped with a paid voting function, we boast the No. 1 number of events held in Japan. We aim for further growth of the Paton business by expanding collaborations with an even wider range of event organizers and content holders in the future.

*As of June 2026, based on our research.

What can be achieved through collaboration with Paton

Through collaboration with Paton, partner companies and organizations can undertake the following initiatives:

- Achieve monetization with zero initial cost - Conduct online voting for contests, auditions, and events - Fans can send paid and free応援アイテム - Visualize participants' support status through rankings

Strengths of Paton

- No. 1 number of events held in Japan for a cheering and voting platform with a paid voting function

- User base of approximately 60,000 (Official LINE registered users)

- Realization of industry-leading economic conditions

- Comprehensive support from planning to launch and operation. Low-burden implementation possible

Target Partners

We anticipate collaborations with the following companies, organizations, and projects:

- Organizers of contests, auditions, and ranking events - Management businesses for idols, models, streamers, influencers, etc. - Talent agencies, production companies, event companies - Companies considering fan participation campaigns - Businesses considering monetization using their own IP or communities

Future Outlook

Paton aims to be a platform that visualizes "feelings of support" and creates valuable experiences for participants, organizers, and fans alike.

In the future, through collaboration with external partners, we will introduce Paton to a more diverse range of events, contests, and auditions, and work on creating new revenue models and fan experiences utilizing online voting.

Inquiries Regarding Partner Recruitment

Companies and organizations interested in collaborating with Paton are welcome to contact us freely via the details below.

Email: [email protected] Themiss Inc. Contact: Kiyose

Company Overview

Company Name: Themiss Inc. Location: GROWTH BY IOQ 1304, 1-9-11 Higashi-Azabu, Minato-ku, Tokyo Representative: Ryotaro Itaya, Representative Director Business Activities: Advertising agency business, audition business, live streaming business, own service business Corporate Website: https://www.themiss.co.jp