[Regional Food Revitalization] Yamagoya x Menya Iroha, a Partnership Beyond Brands! The Flavor That Was Named Japan's Best Five Times Arrives at the Onojo Store

Overview

YS Food Co., Ltd. (hereinafter "the Company"), which operates "Kyushu Chikuho Ramen Yamagoya" under the Trailhead Group, has teamed up with Tentakaku Co., Ltd., which operates the local Toyama ramen shop "Menya Iroha," to conduct a "Regional Revitalization Collaboration."

Implementation Details

Starting Monday, June 15, 2026, the Yamagoya Onojo store will conduct a limited-time advance sale of four types of the "Toyama Black Ramen Black Soy Sauce" series, a flavor that has been named Japan's best five times at the Tokyo Ramen Show. This project fuses the soul of Menya Iroha's soup with Yamagoya's expertise and their homemade noodles made from Fukuoka-grown "Ramugi" wheat.

Commemorative Campaign

A "Gyoza Half-Price" campaign will be held exclusively at the Onojo store from June 20th (Saturday) to June 30th (Tuesday) to commemorate the start of this project.

Background

Born from the desire to "bring vitality back to the community through food," this collaboration with Menya Iroha, a prestigious Toyama shop with overwhelming brand power, has been realized. Following the response and operational verification at the Onojo store, the company plans to proactively consider expanding to other stores.

Offered Menu (Toyama Black Ramen Black Soy Sauce Series)

- Toyama Black Ramen Black Soy Sauce: 930 yen (tax included) - Toyama Black Ramen Black Soy Sauce with Flavored Egg: 1,110 yen (tax included) - Toyama Black Ramen Black Soy Sauce Meat Topping: 1,430 yen (tax included) - Toyama Black Ramen Black Soy Sauce Meat Topping with Flavored Egg: 1,610 yen (tax included)