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Myprotein Launches Affordable and Easy-to-Drink 'Essential Protein Shake'

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 23, 2026 3:11 AM ・ Updated Jun 14, 2026 3:07 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Myprotein, the European sports nutrition brand, released the new 'Essential Protein Shake' on May 22, 2026.
By utilizing WPC70, the company has achieved a lower price point, making daily protein supplementation more accessible.

Myprotein, the European sports nutrition brand, released the new 'Essential Protein Shake' on May 22, 2026. By utilizing WPC70, the company has achieved a lower price point, making daily protein supplementation more accessible.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000043.000158971.html Distributor: PR TIMES
Published: May 23, 2026

Myprotein (THG Nutrition Limited), a leading European sports nutrition brand, launched its new 'Essential Protein Shake' on May 22, 2026, featuring a creamy texture for improved drinkability.

Each 35g serving contains 20g of protein and is designed for easy daily consumption. By utilizing WPC70, the company has managed to reduce raw material costs compared to their 'Impact Whey Protein,' offering a more budget-friendly option for daily intake. The product is available in four flavors: Chocolate Fudge, Strawberry Ice, Banana Milk, and Honey Vanilla.

Key features include over 20g of protein per serving, under 150kcal per serving, and no added sugar. It comes in 1kg and 2.5kg sizes, priced at 6,290 yen and 14,900 yen (tax included), respectively. The product is available for purchase on the official website.

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: THG Nutrition Limited

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 23, 2026 3:11 AM — Distributor PR TIMES
Collected　May 22, 2026 6:31 PM
AI structured & analyzed　May 23, 2026 6:12 AM
Desk-reviewed & published　May 23, 2026 3:11 AM

FAQ

What is the name of the new protein shake launched by Myprotein on May 22, 2026?

The new protein shake launched by Myprotein on May 22, 2026, is called the Essential Protein Shake.

Which ingredient does Myprotein use in the Essential Protein Shake to reduce costs?

Myprotein uses WPC70 in the Essential Protein Shake to achieve a lower price point.

On what date did Myprotein release the Essential Protein Shake in 2026?

Myprotein released the Essential Protein Shake on May 22, 2026.

How does WPC70 contribute to the affordability of the Myprotein Essential Protein Shake?

WPC70 allows Myprotein to produce the Essential Protein Shake at a lower cost, making it more affordable.

What brand launched the Essential Protein Shake on May 22, 2026, in Europe?

Myprotein, a European sports nutrition brand, launched the Essential Protein Shake on May 22, 2026.

Cite this article — HOW TO CITE

Washin AI News Desk“Myprotein Launches Affordable and Easy-to-Drink 'Essential Protein Shake'”AI News by Washin Village（和心村）, May 23, 2026. https://aeo.idaeo.ai/ai/thg-nutrition-limited/en/news/2026-05-22-myprotein-launches-affordable-and-easy-t

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