Launch of 'Team Jugong-chan' to Make Biodiversity a Culturally Accessible Experience for All

Sink Nature Inc. is launching 'Team Jugong-chan,' a cultural implementation project aimed at making the importance of biodiversity a normalized part of society.

The official mascot of JugonzEYE, 'Jugong-chan,' will make its first public appearance at the 'Global Nature Positive Summit 2026,' starting on July 14, 2026.

Project Background: Shifting Nature Restoration from 'Understanding' to 'Empathy' Across Society

Efforts toward 'Nature Restoration (Nature Positive)'—recovering the rich natural environment that is being lost—urgently require scientific and policy responses. However, for citizens, children, and youth, these efforts often feel complex and difficult to relate to personally. Sink Nature believes that mainstreaming biodiversity into society requires not only scientific validity and socioeconomic rationality, but also a 'cultural apparatus' that resonates emotionally and remains memorable. Thus, Jugong-chan was created as a bridge to help children and younger generations feel closer to biodiversity. As a 'social interface' connecting the biodiversity visualization app 'JugonzEYE' with society, this project will drive broader engagement.

Official Mascot Profile: Meet Jugong-chan, the Heart of JugonzEYE

Profile: A gentle guide from the southern seas, symbolizing the richness of marine life and nature. As climate change causes the ocean to warm slightly, Jugong-chan becomes curious and sets off on a journey across Japan.

Personality & Catchphrase: Gentle, calm, and full of curiosity. Jugong-chan values 'being there for everyone' above all. Catchphrase: 'I wonder why?'

Dislikes: Difficult explanations, scary stories, and rushing.

Role: A companion that shares moments of discovery. By observing and learning together with children, Jugong-chan helps foster a natural love for the environment over time.

The Philosophy of 'Team Jugong-chan': Making Genuine Commitment to Nature Restoration Accessible and Relatable

The project features a unique trio: 'Jugong-chan,' the official mascot of JugonzEYE, and two 'Red Armor Samurai' warriors carrying banners that read 'Nature Restoration' and 'Nature is the Best.' The striking image of samurai clad in the 'Red Armor'—symbolizing elite Sengoku-era troops—standing alongside Jugong-chan represents Japan's profound commitment to 'protecting nature and rebuilding communities based on natural capital,' a life-or-death mission within the Japanese context.