Tirol Choco Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Yuji Matsuo) will release the "Tirol Watermelon Splitting BOX" nationwide starting Monday, May 18.

Product Features

This product was developed with the desire to let people enjoy the summer tradition of "watermelon splitting" with Tirol Choco. Launched in 2022, it has been renewed this time to provide an even more authentic experience by focusing on the culture of eating watermelon with salt! You can sprinkle "Hakatanoshio" on the Tirol Choco and eat it! The gentle saltiness further enhances the sweetness of the Tirol Choco.

Which prefecture has the highest frequency of eating watermelon with salt?

A survey on the frequency of eating watermelon with salt revealed that Akita Prefecture ranked first, Kumamoto Prefecture second, and Mie Prefecture third.

Source:

TOPPAN Corporation "Internet Survey on Watermelon and Salt"

・Target: Men and women aged 20-60 nationwide

・Sample size: 4,000 samples

・Survey period: September 9-10, 2025

Easily experience watermelon splitting!

The BOX has perforations, allowing for an easy watermelon splitting experience.

Inside, it contains an inner bag designed to resemble the inside of a watermelon and Hakatanoshio. There are two types of individual packaging designs.

Enjoy watermelon with two textures!

<Chocolate Chip Watermelon> combines watermelon-flavored cream with large chocolate chips resembling seeds. You can enjoy a satisfying crunchy texture. <Watermelon Jelly> spreads juicy watermelon flavor throughout your mouth with watermelon sauce and chewy gummies. Chia seeds, resembling watermelon seeds, are added to provide an accent to the texture.

Release Date

Monday, May 18, 2026

*Tirol Choco Official Online Shop: Scheduled to be sold from Monday, May 18 https://shop.tirol-choco.com/

Price

12 pieces (Chocolate Chip Watermelon: 6 pieces, Watermelon Jelly: 6 pieces, 1 bag of attached salt (1g))

324 yen (tax-included reference price)

*Some stores may not carry the product. Sales will end once the product is out of stock.

[About Tirol Choco Co., Ltd.] Tirol Choco Co., Ltd. was established in Tokyo in 2004, separating its product planning and sales divisions from Matsuo Seika, which was founded in Tagawa City, Fukuoka Prefecture in 1903. With the mission to "make you smile," the company plans and sells enjoyable confectionery. Tirol Choco was born from the desire to "deliver high-quality chocolate, which was expensive at the time, to children for 10 yen." In addition to classic popular products, the company releases a wide variety of collaborative products, seasonal limited editions, and challenging new flavors, with a cumulative total of over 600 flavors.

Online Shop: https://shop.tirol-choco.com/

HP: https://www.tirol-choco.com/

Instagram: https://www.instagram.com/tirolchoco_official/

X: https://x.com/TIROL_jp

LINE Official Account: https://page.line.me/763quavr?openQrModal=true

TikTok: https://www.tiktok.com/@tirolchoco_official

FACT BOX

  • Source: PR TIMES
  • Category: New Product