Takarajimasha Opens First Pop-up Toy Shop at Hakuhinkan Ginza, Showcasing Brand Mooks and New Toys

Takarajimasha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Makoto Sekikawa), the leading publisher of fashion magazines in terms of circulation, will open a limited-time 'Toy Shop' at the Hakuhinkan TOY PARK Ginza Main Store from Friday, June 5, to Thursday, July 9, 2026.

Leveraging years of editorial expertise and brand-building strength, Takarajimasha has focused on developing 'Brand Mooks'—publications where the high-quality supplement is the main feature. In 2025, with a desire to create fun content for children, they launched the toy brand 'Takarajimasha Toys,' developing products themed around 'living creatures' and 'poop,' and exhibiting at the International Tokyo Toy Show.

This first-ever pop-up store was realized through Takarajimasha's desire for customers to experience their products firsthand and Hakuhinkan's interest in carrying their unique items. The shop will feature brand mooks created in collaboration with characters and corporations, 'Takarajimasha Toys' products, and pre-sales of capsule toys.

### Event Overview - **Period:** Friday, June 5, 2026 – Thursday, July 9, 2026 - **Hours:** 11:00 AM – 8:00 PM - **Location:** Hakuhinkan TOY PARK Ginza Main Store (8-8-11 Ginza, Chuo-ku, Tokyo)

### Featured Products - **Capsule Toy Pre-sales:** 'CUTiE' magazine mini-books, 'Cher' mini-bag keychains (reproducing hits from the Heisei era). - **New 'Takarajimasha Toys':** Genuine gemstones (with a chance to find a diamond), embroidered badges of 'Blue Train' sleeper train headmarks. - **Popular Brand Mooks:** Pouch resembling Hokkaido Cheese Steamed Cake, Kanipan plush pouch, King File pouch, JTB-supervised travel bag, Baymax penlight, Mono Eraser plush, and more.