Popular lifestyle goods brand "marna" releases first brand mook "Life with marna" on July 27

The brand "marna," which develops simple and beautiful lifestyle goods with the theme "To a better way of living." The brand has gained support for its user-friendly items such as the "Shupatto Bag" eco-bag that folds in an instant and a cutting board that is resistant to scratches. This first brand mook from marna condenses the charm and worldview of marna into one volume, featuring introductions to popular items, the secret story behind the birth of the "Shupatto Bag" eco-bag which has surpassed 18 million units sold cumulatively, and interviews with designers and users who support the manufacturing process.

The special appendix is a limited edition compact bag featuring the first-ever Liberty print pattern for the "Shupatto Bag." While retaining the ease of folding by simply pulling both ends, it is adorned with Liberty's elegant and classical pattern and is also machine washable for convenience.

"Shupatto Bag" x Liberty Print x Takarajima-sha: A Special Collaboration is Born

Simply pull both ends and it instantly becomes a band, then just gather and fasten with the button. The "Shupatto Bag," which can be folded quickly and compactly, has received Germany's Red Dot Design Award and iF Design Award, two of the world's top three design awards, as a new concept eco-bag. From such "Shupatto Bag," a compact bag with the first Liberty print pattern has appeared exclusively for this magazine.

The print is inspired by a fantastical garden where marguerites and sunflowers bloom. The elegant outlines and intricate lines of the flowers embody the essence of Liberty.

It folds instantly, making it stress-free. It's comfortable to carry and also serves as a sub-bag for when you have more items. Check the video below for folding instructions.

↓

https://youtu.be/lHe1ACF06m8

Secure with a button, contents are less likely to spill out

Capacity of 15L, holds more than it looks

Durable and stain-resistant polyester fabric

Pleats remain neat even after 100 washes

*Washing tests have proven that the pleat lines remain distinct even after repeated washing 100 times.

A young marna designer created the hit product. The secret story behind the birth of the "Shupatto Bag" is also featured.

Minami Kikuta, marna Product Designer/Manager, commented:

"We focused on 'ease of folding' and 'intuitiveness' so that it could be folded without thinking."

~Comfortable marna items are also featured in the magazine~

The "Osakana Sponge" fits perfectly in the hand and is easy to grip. Its shape allows it to reach the bottom of cups and into crevices.

When closed, the fabric is rolled up in conjunction with the movement, and the "Shupatto Umbrella" folds itself. It doesn't require a belt, and you can open and close the umbrella without getting your hands wet.

The "Goku Reito Gohan Container."

Heats frozen rice evenly in the microwave, making it as delicious as freshly cooked rice.

A cutting board made of TPU material that is resistant to scratches. Contains antibacterial agents to keep it clean.

"Life with marna"

July 27, 2026

Price: 2800 yen (tax included)