Toko Goken Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Takashi Ichinose) has focused on the "power to challenge," the "power to connect people," and the "power to energize communities" that sports possess, and has begun supporting the sports field for the first time as a company, with the aim of contributing to the development of the next generation and regional revitalization.

Under this initiative, sponsorship of the Tokyo United Basketball Club (Koto-ku, Tokyo) began in July 2026, and sponsorship of the "HAKUOH BASKETBALL COMMUNITY PROJECT" promoted by the men's basketball team of Hakuoh University (Oyamashi, Tochigi Prefecture) began in April 2026.

We will promote co-creation through sports in collaboration with both professional clubs and universities, connecting it to regional revitalization and support for the generations who will carry the future.

Sponsorship of Tokyo United Basketball Club

Tokyo United Basketball Club (TUBC) is a club founded in 2021, operating as a community-based urban club with the philosophy of "MAKE:UNITED Creating Connections." Centered around the Koto and Bay Area, it actively promotes co-creation and collaboration initiatives in partnership with companies and organizations.

Furthermore, with Ariake Arena as its home arena and a track record of attracting over 10,000 spectators, it possesses high communication power and future potential.

We decided to support TUBC as a partner, resonating with their philosophy and community-rooted initiatives.

<Tokyo United Basketball Club Official Website> https://tubc.tokyo/

TUBC game scene (Ariake Arena)

Hakuoh University Men's Basketball Team

Sponsorship of "HAKUOH BASKETBALL COMMUNITY PROJECT"

The Hakuoh University men's basketball team is a prestigious team that has produced many B.League players and consistently achieves excellent results in national tournaments.

The "HAKUOH BASKETBALL COMMUNITY PROJECT" promoted by the team aims for the healthy growth of children and the revitalization of the local community through basketball clinics and tournaments for elementary school students in the area, with the keywords "Children x Basketball x Smiles."

We decided to sponsor the team, resonating with their continuous engagement with local children, utilizing their expertise and human resources in university sports.

The first basketball clinic, "Kids Camp," for this project was held on April 26, 2026, at the Hakuoh University First Gymnasium. Elementary school students from Oyama City and surrounding areas participated, receiving instruction from the team's players and coaches.

In addition to technical instruction, the clinic provided an opportunity to learn the importance of challenging oneself through sports and the attitude of cooperating with friends, and the lively expressions of the participating children were impressive.

This project is scheduled to be held approximately once a month (12 times a year) in principle, and the university and our company will collaborate to continuously work towards the healthy growth of local children and the revitalization of the community.

<Hakuoh University Men's Basketball Team Official Website> https://sports.hakuoh.jp/basketball-m/

Hakuoh University Men's Basketball Team's basketball clinic "Kids Camp" (April 26, 2026, Hakuoh University First Gymnasium)

Future Outlook

In order to realize our management philosophy of "Continuing to support the energy of people and society through reliable technology and co-creation for a future full of smiles," we have promoted diverse community-rooted initiatives in addition to our business activities.

Through this sports support, we will deepen our collaboration with professional clubs and universities, explore ways of co-creation that are close to communities and the next generation, and lead to the creation of continuous value.

End

FACT BOX

  • Source: PR TIMES
  • Category: スポーツ支援