Presented as a Lecturer on 'How to Build a Winning Brand' at Sales & Marketing DXPO Nagoya 2026

Togaru Inc. (Headquarters: Nakamura-ku, Nagoya; CEO: Yutaka Kojima) announced that its CEO, Yutaka Kojima, served as a specialist seminar lecturer at the 'Sales & Marketing DXPO Nagoya 2026' held at Port Messe Nagoya on Thursday, May 21, 2026.

The seminar was titled 'How to Build a Winning Brand: Differentiating through Product Strengths and Target Design.'

On the day, approximately 50 people, mainly marketing and PR personnel from business companies, participated. The seminar explained Togaru Inc.'s approach to brand building, frameworks for discovering product appeal, target design, and communication design for achieving differentiation.

Furthermore, actual support case studies were introduced, including brand development, logo creation, key visual production, leaflet production, and SNS management. After the seminar, the company received inquiries about branding from several corporate representatives.

About Sales & Marketing DXPO Nagoya 2026

Sales & Marketing DXPO is a trade show where sales support and marketing support services gather in one place.

Seminars by experts in various fields are also held at the venue, and the event is held nationwide as a place for corporate sales and marketing personnel to learn about problem-solving and the latest case studies.

Seminar Overview

◯ Seminar Name

How to Build a Winning Brand ～Differentiating through Product Strengths and Target Design～

Date & Time

Thursday, May 21, 2026

◯ Venue

Port Messe Nagoya

Participants

Approximately 50 people

◯ Main Participants

・Marketing personnel ・PR personnel ・Business managers ・Company executives

Seminar Content

In this seminar, based on Togaru Inc.'s approach to brand building, the following content was introduced:

[1] Togaru's Approach to Brand Building

It was explained that a brand is not just a logo or design, but 'an activity to discover the essential appeal of a company or product and communicate it consistently at every touchpoint.'

[2] 'Five Perspectives' to Find Product Appeal and Strengths

To organize the appeal of products and services, the following five perspectives were introduced:

・Passion ・Function ・Philosophy ・Sociality ・Connection

[3] 'Five Questions' to Clarify the Target

Using specific questions to deepen customer understanding, the method of target setting was explained.

・Who ・Hope ・Situation ・Comparison ・Deciding factor These five questions increase the resolution of the main target.

[4] How to Shape Differentiation

The concept of consistently incorporating the discovered appeal into the following elements was introduced:

・Brand concept ・Logo ・Key visual ・Leaflet ・Website ・SNS

Distribution of Practical Checklists

Participants were introduced to checklists usable in actual work:

・A sheet to find the core of appeal ・A checklist to turn appeal into a single word ・A branding checklist to review one's own products

These provided content applicable to their own brand building.

About Togaru Inc.'s Branding Support

Togaru Inc. provides consistent support from discovering the essence of a brand to actual communication design.

Main Support Services

・Brand development ・Brand concept design ・Logo creation ・Key visual production ・Leaflet production ・Website production ・SNS management support

The company's strength lies in verbalizing brand appeal and designing communication that conveys it consistently at every touchpoint.

Comment from CEO Yutaka Kojima

'In this seminar, I conveyed that brand building is not something special, but an activity to re-examine one's own appeal and communicate it correctly.'

'A brand is not created by a logo alone. It is nurtured by discovering the essential appeal of a company or product and communicating it consistently at every touchpoint, such as websites, SNS, sales materials, and printed matter.'

'We will continue to support many companies in their brand building and communication design through lectures and corporate support.'

Lecturer Achievements

・Lecturer for Branding Seminar at Sales & Marketing DXPO Nagoya 2026 ・Lecturer for Branding Seminar at Nagoya Industrial Promotion Corporation ・Lecturer for SNS Sales Expansion School at Nagoya Chamber of Commerce and Industry ・Lecturer for Entrepreneurship Practice and Branding at KADOKAWA Dwango Information Technology Academy ・University SNS utilization lecturer, etc.

Details are published on the Togaru Inc. website.

Presented as a Lecturer on 'How to Build a Winning Brand' at Sales & Marketing DXPO Nagoya 2026 >

[Contact Information]

For inquiries or interview requests regarding this project, please use the Togaru website inquiry page ( https://togaru.co.jp/contact/ ).

Company Overview

Togaru Inc. is engaged in communication design business centered on the Web and SNS, consistently carrying out everything from strategic planning to connect users with regions, products, and services, to creative production, strategy execution, and data analysis.

Company Name: Togaru Inc.

Head Office Location: Sakae Building 4B, 5-5 Takehashicho, Nakamura-ku, Nagoya

Representative: Yutaka Kojima Established: December 2015 Capital: 10 million yen Business Description: 'Comprehensive digital customer acquisition support,' 'Brand design,' and 'Communication design business' utilizing websites, SNS management, web advertising, video, and data analysis, as well as regional revitalization projects utilizing these services.

Corporate Website: https://togaru.co.jp/

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