Toshin Partners Co., Ltd. (Headquarters: Musashino City, Tokyo, President: Kazuyoshi Ogasawara), which handles everything from real estate planning, development, and sales to management across its group under the mission of "Creating new value in real estate to realize a rich life for everyone and a vibrant society," has launched the first TV commercial in the Kanto region for its real estate investment brand "LENZ," chosen for its future value, starting Saturday, April 4, 2026.

In this first TV commercial since its launch in August 2025, we propose a new perspective of choosing based on "future value" in asset formation. We will create an environment where preparing for the future can be considered more closely, and broadly provide opportunities to view real estate investment as a positive option.

### ■ Production Background

The real estate investment brand "LENZ" proposes a new option to positively consider preparing for the future based on the concept of "real estate investment chosen for its future value." Since the brand's launch in August 2025, we have been expanding recognition as a brand that conveys the value of real estate investment with an eye toward long-term ownership.

Looking at the recent domestic and international situation, we believe that everyone feels anxious about the future. We believe that bringing society closer to one where individual consumers can consider options for their lives and future planning from a long-term perspective will lead to the realization of richer lives. Therefore, we produced this TV commercial to provide an opportunity to think about preparing for the future.

### ■ Story

It depicts scenes where a business person, who is conscious of preparing for the future but is unsure of what criteria to use when choosing real estate investments, repeatedly encounters "LENZ" in the city and their daily life. Finally, they realize the perspective of "real estate investment chosen for its future value," resulting in a bright smile. The content appeals to the fact that LENZ is a new real estate investment service that allows you to consider long-term ownership with peace of mind.

Video URL: https://www.youtube.com/watch?v=czgKGD4ZJ34

### ■ Broadcast Locations

[TV Asahi, TBS, Fuji TV] Broadcast period: Saturday, April 4 to Sunday, April 19, 2026 Broadcast area: Kanto local broadcast Creative: 15-second video

[Within TBS NEWS23 "Top News Advance"]

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: TBS