Toko Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Naotaka Totsuka) will release the Estrella Damm 150th Anniversary Bottle in July 2026. This special edition marks the 150th anniversary of Damm, a beer brewery founded in 1876 in Barcelona, Spain, and features its flagship beer, Estrella Damm, the top-selling beer in Barcelona.
Official beer of FC Barcelona, whose players frequently participate in the world's largest football tournament
In 1876, brewer August Küntzler fled the Franco-Prussian War and moved from Alsace to Barcelona, Spain, where he established his brewery, Damm. He began crafting high-quality beer that would become beloved by locals who previously had little beer-drinking tradition. Now, 150 years later, Estrella Damm accounts for approximately 60% of beer consumed in Barcelona and has become one of Spain’s most iconic beers. Its popularity extends far beyond Spain, now enjoyed in over 130 countries worldwide.
The year 2026 marks Damm’s 150th anniversary and coincides with a major international football tournament, making it a landmark "Sports Year." Estrella Damm is the official beer of FC Barcelona, a club renowned for producing numerous football superstars, and is cherished by football fans around the globe.
More than just football—beer for all sports fans
Estrella Damm is not only the official beer of FC Barcelona but also of various other major sporting events in Spain, enhancing the excitement of thrilling competitions.
(Main sports events where Estrella Damm is the official beer)
● Football: FC Barcelona
● Tennis: Madrid Open (held annually from late April to early May)
● Golf: Catalonia Championship (European Tour, typically held in early May)
● Sailing: America’s Cup (2024 Barcelona edition), among others
Product Overview
Product Name: Estrella Damm 150th Anniversary Bottle
Alcohol Content: 4.6%
Volume: 330ml
Ingredients: Malt, hops, rice
Suggested Retail Price: ¥390 (excluding tax)
Renowned for its refreshing character suited to the Mediterranean climate, creamy texture, rich body, and balanced flavor that pairs well with a wide variety of cuisines, Estrella Damm is enjoyed in over 130 countries worldwide. At the prestigious World Beer Awards 2025, it received the highest score among all Spanish beers entered!
※ Shipping is scheduled to begin around mid-July 2026, depending on availability of regular products. The release timing of the limited-edition bottles may vary by retailer based on stock conditions. Thank you for your understanding.
Seven special labels commemorating the 150th anniversary
A total of seven unique labels celebrate Damm’s heritage, featuring iconic Barcelona landmarks such as Sagrada Familia, beaches, and markets, as well as FC Barcelona players. Choosing your favorite label at the store will be part of the fun.
Seven special labels commemorating the Estrella Damm 150th anniversary
About Damm
Based in Barcelona, the capital of Catalonia in Spain—a land known for its passion—Brewery Damm produces a range of beer styles, with FC Barcelona’s official beer, Estrella Damm, as its flagship brand, alongside premium beers such as Inedit and Bordam. Combining brewing techniques passed down through generations since its founding in 1876 with state-of-the-art facilities, Damm’s beers are loved not only by locals in Barcelona but also by beer enthusiasts around the world.
[Company Overview]
Company Name: Toko Co., Ltd.
Representative: President and CEO Naotaka Totsuka
Address: 6-16-17 Ueno, Taito-ku, Tokyo
Asahi Life Ueno Showa-dori Building, 1st Floor
URL: https://www.toko-t.co.jp/
[Inquiries]
Contact: Koichi Takenaka
TEL: 03-3833-3541
FAX: 03-3832-6930
E-Mail: [email protected]
FACT BOX
- Source: PR TIMES
- Category: 製品発売