Must-See for Companies Considering Expansion into Thailand & Local Employees! Free Online Seminar Delivering Winning Strategies for Business from a Real Thai Perspective, Held for 4 Days from Tuesday, July 7 to Friday, July 10!

The Tokyo Metropolitan Small and Medium Enterprise Promotion Corporation (Head Office: Chiyoda-ku, Tokyo; Chairman: Mitsutomo Taruo) will hold an online seminar titled "Tokyo SME Business Week 2026 ~Understanding Expansion and Winning Strategies in Thailand from Next-Generation Trends~" for four days from Tuesday, July 7, 2026, to Friday, July 10, 2026, via Zoom Webinar. This seminar will deliver winning strategies for Thai business from a real, on-the-ground perspective.

This seminar will feature speakers from the Thailand Board of Investment (BOI), experts active on the front lines in Thailand, and top executives from companies that have expanded into Thailand. It is a practical online seminar covering essential themes for next-generation Thai business, from the BCG (Bio-Circular-Green) economy and DX/AI to crucial practical aspects like local staff recruitment and foreign investment regulations. It goes beyond mere trend introductions to thoroughly explain successful case studies and realistic management strategies that can be applied to your work starting tomorrow, including trends in legal amendments and behind-the-scenes insights into AI implementation in manufacturing sites.

The seminar will be delivered online, and anyone from Japan or Thailand can participate. While you can attend all four days, you can also choose to attend only specific sessions based on your schedule and interests. We sincerely look forward to the participation of everyone who wishes to deepen their understanding of the latest trends in Thailand and seize business opportunities.

[Seminar Website]

https://thai.tokyo-sme.com/info/2026/06/tokyo-sme-business-week-2026/

Recommended for:

- SME executives and overseas business managers considering expansion or business growth in Thailand.

- Those who want to apply the latest trends in Thailand (BCG, DX, AI) to their practical work.

- Employees stationed in Thailand who want to know the latest trends in local recruitment, foreign investment regulations, and legal amendments.

Seminar Overview

Event Name:

"Tokyo SME Business Week 2026 ~Understanding Expansion and Winning Strategies in Thailand from Next-Generation Trends~"

Schedule: Tuesday, July 7, 2026 - Friday, July 10, 2026 (4 days, single session attendance available)

Time (Japan Standard Time):

Tuesday, July 7: 16:00 - 17:15 (14:00 - 15:15 Thailand Time)

Wednesday, July 8 & Thursday, July 9: 16:00 - 17:10 (14:00 - 15:10 Thailand Time)

Friday, July 10: 16:00 - 17:30 (14:00 - 15:30 Thailand Time)

Venue: [Online] Held on the video conferencing system "Zoom Webinar"

Program (Tentative):

[Day 1: Tuesday, July 7 BCG Session]

[Day 2: Wednesday, July 8 DX/AI Session]

[Day 3: Thursday, July 9 Thai Staff Recruitment & Legal Strategy Session]

[Day 4: Friday, July 10 TIRI & Technology Trends Seminar ~Agri-Tech Edition~]

Capacity: Approximately 100 participants per session (advance registration required)

Participation Fee: Free

Language: Japanese (Day 1 will have simultaneous interpretation from Thai to Japanese)

How to Register: Please apply via the Google Form below.

*Application deadline is 17:00 on Monday, July 6, 2026.

[URL]

https://docs.google.com/forms/d/e/1FAIpQLScds30I_1WKQdGuufF9nsL4r09iiwsM8grNLeQlk4GZ59PSJw/viewform

[Day 1: Tuesday, July 7 BCG Session]

Explanation of Thailand's BCG economy and environmental policies. Also, we will analyze success cases of Japanese companies and legal amendments.

Part 1: Thailand's BCG Economy as Told by the BOI

Speaker: Ms. Sithee Tanboonteck / BOI Investment Promotion Division 1 (Bio and Medical Industries)

Part 2: Latest Trends in Thai Environmental Laws and Noteworthy Business Fields

Speaker: Kenichi Umeyama / Green & Blue Planet Solutions Co., Ltd.

[Day 2: Wednesday, July 8 DX/AI Session]

Explanation of AI adoption accelerating in Thailand and the trends of Japanese companies. Part 2 will introduce the changes brought by "On-site Focused AI" to manufacturing sites and the behind-the-scenes of its utilization.

Part 1: Trends of Japanese Companies in Thailand Accompanying the Advancement of AI Adoption

Speaker: Renro Yoshikoshi / YAMADA Consulting & Spire (Thailand) Co.,Ltd.

Part 2: The Next Step for Thailand's Manufacturing Industry, Paved by On-site Focused AI

Speaker: Yasutaka Someya / Chief Executive Officer — Thailand Hutzper Inc.

[Day 3: Thursday, July 9 Thai Staff Recruitment & Legal Strategy Session]

Explanation of key points regarding the local labor market and foreign investment regulations, which are essential for Japanese companies expanding into Thailand.

Part 1: The Evolution of Thai Recruitment and What Lies Ahead

- Understanding the Future from 30 Years of On-site Experience in Thailand -

Speaker: Yasushi Odawara / President & CEO | Personnel Consultant Manpower (Thailand) Co.,Ltd.

Part 2: Overview and Latest Trends of Foreign Investment Regulations for Expansion into Thailand, and Practical Considerations

Speaker: Hiroyasu Chiba / Japanese Lawyer | One Asia Lawyers (Thailand) Co.,Ltd.

[Day 4: Friday, July 10 TIRI & Technology Trends Seminar ~Agri-Tech Edition~]

This session will delve into how to utilize Japan's advanced technology to address agricultural challenges in the Asian monsoon region.

Part 1: Achieving Both Increased Agricultural Productivity and Sustainability in the Asian Monsoon Region with Japanese Technology Speaker: Norihito Kanamori / Representative, Southeast Asia Liaison Office, Japan International Research Center for Agricultural Sciences (JIRCAS)

Part 2: Introduction to the Bangkok Office of the Tokyo Metropolitan Industrial Technology Research Institute Speaker: Shigeyuki Watanabe / Senior Researcher, Tokyo Metropolitan Industrial Technology Research Institute, Bangkok Office

About the Tokyo Metropolitan Small and Medium Enterprise Promotion Corporation's Thailand Office ~Regarding Management Consultation Services~

At the Thailand Office, you can receive free consultations from experts active on the front lines in Thailand regarding management challenges in Thailand (human resources, labor, accounting, tax, legal affairs, FDA, etc.) (Japanese language support only).

We accept consultations not only from Japanese companies already operating in Thailand but also from Tokyo-based SMEs considering expansion into Thailand.

Online consultations are also available, so please feel free to utilize our services for any specific practical issues you may have.

For details on management consultation services, please check the following and apply.

Details of Management Consultation Service Here

URL: https://thai.tokyo-sme.com/service/consultation.php

About the Tokyo Metropolitan Small and Medium Enterprise Promotion Corporation

[Corporation Overview]

Name: Tokyo Metropolitan Small and Medium Enterprise Promotion Corporation

Address: 1-9 Kanda-Sakumacho, Chiyoda-ku, Tokyo

Chairman: Mitsutomo Taruo

Business Activities: Comprehensive support tailored to the management stages of SMEs, from startup to growth and business succession.

TEL: +66(0)2-611-2641 (Japanese available)

Homepage: https://www.tokyo-kosha.or.jp