On June 6 and 7, 2026, Tokyu Power Supply held a participatory workshop titled 'Terumaru PR Department Goods Production Workshop' to plan original merchandise for its mascot, 'Terumaru.'
This event was part of the 10th-anniversary celebration of Tokyu Denki & Gas. From 299 applicants, 15 participants were selected. It is a 'co-creation' program where participants brainstormed with employees to design merchandise from scratch.
With guest lecturer Mr. Sudoz from esspride Inc., participants learned about current trends and designed their product concepts. The developed merchandise is scheduled to be sold at events in early November.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン