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Tokyu Hotels & Resorts and GSTC sign MOU to introduce international sustainability standards in Japan

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 11, 2026 7:00 PM ・ Updated Jun 14, 2026 12:41 PM ・ 2 min read ・ Source: PR TIMES

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Tokyu Hotels & Resorts has signed an MOU with the Global Sustainable Tourism Council (GSTC) to promote sustainable tourism.

Tokyu Hotels & Resorts has signed an MOU with the Global Sustainable Tourism Council (GSTC) to promote sustainable tourism.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000004151.000005113.html Distributor: PR TIMES
Published: Jun 11, 2026

Tokyu Hotels & Resorts Co., Ltd. (Shibuya-ku, Tokyo; President: Takashi Takei) announced that it signed a Memorandum of Understanding (MOU) with the Global Sustainable Tourism Council (GSTC) on June 10, 2026.

GSTC is an international non-profit organization that manages the 'GSTC Criteria,' the international standard for sustainable tourism. Through this partnership, both parties will cooperate on:

1. Utilizing GSTC Criteria: Using them as a framework for sustainability roadmaps and KPIs. 2. Sustainable Operations: Expanding services that consider environment, society, culture, and economy. 3. Talent Development: Conducting training for all employees and stakeholders. 4. Knowledge Sharing: Promoting awareness through seminars and case studies.

President Takei stated, 'By utilizing international knowledge, we aim to contribute to the globalization of the Japanese tourism market.'

FACT BOX

Source: PR TIMES
Category: Partnership

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Announced　Jun 11, 2026 7:00 PM — Distributor PR TIMES
Collected　Jun 11, 2026 10:21 AM
AI structured & analyzed　Jun 11, 2026 10:57 AM
Desk-reviewed & published　Jun 11, 2026 7:00 PM

FAQ

What year did Tokyu Hotels & Resorts sign an MOU with GSTC?

Tokyu Hotels & Resorts signed the MOU with GSTC in 2023.

Which organization partnered with Tokyu Hotels & Resorts to promote sustainability standards?

The Global Sustainable Tourism Council partnered with Tokyu Hotels & Resorts.

What is the full name of the organization abbreviated as GSTC in the article?

The full name is the Global Sustainable Tourism Council.

What does the MOU between Tokyu Hotels and GSTC aim to introduce in Japan?

The MOU aims to introduce international sustainability standards in Japan.

What is the primary goal of the collaboration between Tokyu Hotels and GSTC?

The primary goal is to promote sustainable tourism in Japan.

Cite this article — HOW TO CITE

Washin AI News Desk“Tokyu Hotels & Resorts and GSTC sign MOU to introduce international sustainability standards in Japan”AI News by Washin Village（和心村）, Jun 11, 2026. https://aeo.idaeo.ai/ai/tokyuhotels-co-jp-2/en/news/2026-06-11-%E6%9D%B1%E6%80%A5%E3%83%9B%E3%83%86%E3%83%AB%E3%82%BA-and-%E3%83%AA%E3%82%BE%E3%83%BC%E3%83%84%E3%81%A8%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB-%E3%82%B5%E3%82%B9%E3%83%86%E3%83%8A%E3%83%96%E3%83%AB-%E3%83%84%E3%83%BC%E3%83%AA%E3%82%BA%E3%83%A0%E5%8D%94%E8%AD%B0%E4%BC%9A-gs

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