Fabric Signage LUFAS Adopted at [Tottori-Okayama Shimbashikan] - First for an Antenna Shop! A New Approach to Municipal PR Decorating 8 Second-Floor Windows

The fabric signage "LUFAS®", manufactured and sold by Tonichi Printing Co., Ltd. (Headquarters: Koto-ku, Tokyo, President: Mitsuaki Nishikawa, hereinafter TONICHI), one of the world's largest newspaper printing companies, and the only fabric signage in Japan to acquire an Eco Mark, has been adopted by "Tottori-Okayama Shimbashikan", a joint antenna shop of Tottori and Okayama prefectures. This is the first time LUFAS has been adopted in an antenna shop.

■ Background of Introduction: To direct attention to the 2nd-floor store and increase customer attraction At "Tottori-Okayama Shimbashikan", they were considering decorative signboards that would increase the presence of the 2nd-floor part of the store and attract the interest of passersby, leading to increased customer attraction. Therefore, LUFAS was installed on a total of eight large glass surfaces at the front of the store. Through dynamic visual appeal taking advantage of the large area, the effect when viewed from the outside has been significantly enhanced.

■ Deciding factors for adoption: Environmental performance, beauty, and flexible proposal capabilities suited to the site The deciding factors for adoption were the beautiful, wrinkle-free finish achieved by the patented tension structure, high environmental performance, and flexible proposal capabilities to solve on-site issues. Initially, an internally illuminated (backlit) frame was considered, but an on-site survey revealed structural constraints. Therefore, presenting an optimal plan combining an externally illuminated frame that can ensure visibility without relying on a light source and a tapestry led to its adoption. Furthermore, the commitment to environmental consideration, such as the use of recycled materials that have acquired the Eco Mark and the reduction of CO2 emissions, was also a major factor supporting its adoption in a highly public facility.

■ Response after installation and future prospects After installation, we have received feedback such as "The impact is huge, and the number of visitors immediately increased," showing great satisfaction with the customer attraction effect and the beautiful finish unique to LUFAS. LUFAS allows for a variety of customizations according to the structure of the installation location while being environmentally friendly. Going forward, we will continue to stay close to our customers' challenges and strive to make product proposals.

Press release (PDF) is here https://prtimes.jp/a/?f=d119350-200-971a27e9152a904