Tonichi Printing Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Mitsuaki Nishikawa, hereinafter TONICHI), one of the world's largest newspaper printing companies, has introduced "Quick Mobile," a new series of fabric illuminated signboards made from 100% recycled PET bottles. This new series features a frame that can be assembled in approximately 10 seconds without tools. Quick Mobile has been adopted as the backdrop for press conferences in Kumagaya City, Saitama Prefecture, marking its first adoption by a local government. Previously, Kumagaya City conducted press conferences by attaching fabric backdrops to walls, but visible creases and wrinkles from storage were a long-standing issue. To resolve this, TONICHI proposed its patented folding frame structure, "Quick Mobile." The product was highly evaluated and adopted for its functionality, including "tool-free assembly in about 10 seconds" and a structure that "significantly improves appearance during press conferences by keeping the fabric taut." Quick Mobile comes in two types: an "internally illuminated" type with LED lights built into the frame to illuminate the visual surface, and a "non-illuminated" type focused on lightness. Its accordion-style frame structure allows anyone to intuitively set up and dismantle it quickly. The basic size is 2m high x 1m wide, and multiple units can be connected. A dedicated case is included for easy transport and storage. The visual surface uses 100% PET bottle recycled fabric, reducing environmental impact. Sublimation transfer printing ensures vibrant colors and durability, preventing damage to the visual even when folded. To coincide with the adoption of Quick Mobile, the visuals have also been renewed, adding flair to Kumagaya City's official communication platform. A Kumagaya City official commented, "It's easy to set up, which is especially helpful when we're short on time. We can quickly and beautifully convey important information to our citizens." The TONICHI Group, driven by the desire to "make all signboards in the world environmentally friendly fabric signboards," will continue to strengthen its proposals to local governments and public facilities. Press Release (PDF) is here: d119350-201-423b7b59c09575044c822130015493e9.pdf Information is also available on SNS "X"! X https://twitter.com/TONICHIPR Instagram https://www.instagram.com/tonichi_printing/

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  • Source: PR TIMES
  • Category: product_launch