Hanamaruki's Tokyo Headquarters (Nihonbashi, Chuo-ku) Registered as a Filming Location: The 3rd Corporate Collaboration Born from SNS! The Ultimate 'Office Standard' Captures the Hearts of Production Companies

**Tonichi Printing Co., Ltd. (Headquarters: Koto-ku, Tokyo, President: Mitsuaki Nishikawa, hereinafter 'TONICHI'), which operates the filming location provision site 'T-Roke,' has newly registered and started offering the Tokyo headquarters office of Hanamaruki Co., Ltd. (Address: Chuo-ku, Tokyo, President and Representative Director: Shuichiro Hanaoka, hereinafter 'Hanamaruki'), a major manufacturer of miso and brewed products, as a filming location. This is the second registered property for Hanamaruki, following the 'Miso-making Experience Studio' in Ina City, Nagano Prefecture. Furthermore, this is the third example of business matching realized triggered by interaction on the SNS 'X'.**

**■ A New Form of 'Connection' Born from a Traditional Company with Over 100 Years of History and SNS** Founded in 1918, Hanamaruki is a traditional company beloved for its slogan 'For miso, it's Hanamaruki,' operating under the corporate philosophy of 'valuing ingredients and craftsmanship.' In recent years, they have also focused on pursuing the potential of 'koji' (malted rice) and developing innovative products represented by 'Liquid Shio Koji.' This partnership developed as they deepened their friendship on SNS. First, the 'Hanamaruki Miso-making Experience Studio (Nagano),' which has become a hot topic for its futuristic architectural beauty, was registered in advance last December. And now, the long-awaited registration of the Tokyo headquarters office has been realized.

**■ The 'Ideal Office' Demanded by Production Sets is Here** Hanamaruki's headquarters office is a company-owned building located in Nihonbashi, Chuo-ku. **In the production sets of dramas and commercials, what is actually in highest demand is 'an office space that makes you feel a realistic, unpretentious everyday life.'** From the exterior to the entrance, conference rooms, corridors, and reception rooms, the building combines cleanliness with an ideal office standard, allowing it to be directed in any way regardless of the work's tone. Furthermore, it is located at a short distance of about a 10-minute drive from the Tonichi Printing headquarters building in Koto-ku. The ability to efficiently conduct a rich variety of shoots while traveling between multiple bases within a single day's shooting schedule is a great added value for tight production sites.

Regarding this registration, **Hanamaruki stated, 'This time, triggered by the interaction on our official X account, we have registered our Tokyo headquarters office with "T-Roke." We received insights from Tonichi Printing that "having the workplace appear as a filming location leads to improved employee motivation and vitalization of internal and external communication," and we decided to expand the target scope following the Miso-making Experience Studio. We sincerely look forward to new encounters and discoveries through "T-Roke".'**

**Unveiling the 'Orthodox Office Building That Can Produce a Realistic Everyday Life'!!**

**An 8-Story Company-Owned Office Building** A company-owned building situated in the prime location of Nihonbashi, Chuo-ku. The urban glass-walled exterior and entrance are perfect for scenes of entering and exiting the building or interactions at the reception desk. Passing through the entrance reveals a free space with a bright and soft atmosphere on a wood-grain floor, equipped with conference tables and partitions. Here too, spreads a universal office space that is not swayed by trends, demanded by production companies, allowing for shooting regardless of the tone.

**From Reception Rooms to Multipurpose Rooms and the Rooftop** The dignified 'Reception Room' is suitable for executive interviews and negotiation scenes, the 'Simulation Room' is for shooting realistic meeting scenes, and the vast 'Multipurpose Room' without fixtures can flexibly accommodate free set construction and sites with a lot of equipment. It also accommodates rooftop shooting, which, although narrow, offers a panoramic view of the city center. Being located in a prime central area and enabling highly versatile shooting is a major attraction unique to a company-owned building.

**Shooting is also OK at the Hanamaruki Miso-making Experience Studio** The 'Hanamaruki Miso-making Experience Studio,' located in Ina City, Nagano Prefecture, built to commemorate their 100th anniversary, is also one of the filming locations. Set against the majestic nature with a panoramic view from the Southern Alps to the Central Alps, it features a stark white, boldly multifaceted exterior design that seems to symbolize the snow-capped mountains. Shooting is possible in the experience room characterized by large windows overlooking a spectacular view, the theater room, the entrance, corridors, and more.

**Hanamaruki Tokyo Headquarters Office | Facility Overview** ■ Location: 2-15-4 Nihonbashi Kayabacho, Chuo-ku, Tokyo ■ Target Facilities: Exterior, entrance, reception room, conference room, simulation room, multipurpose room, etc. *Some prohibited areas apply