Tonichi Printing Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Mitsuaki Nishikawa; hereafter 'TONICHI') has launched 'Tonichi Daily,' a new series in its 'Tsutsumu' (Wrap) line of design packaging paper that replicates the look and feel of a newspaper, specifically tailored for corporate branding.

This initiative aims to transform packaging and wrapping materials into tools for corporate public relations. TONICHI prints the company's history, philosophy, and product developments in an English-newspaper format, incorporating visuals of company facilities, offices, and products. Layouts in Japanese are also available. The company utilizes its design expertise, honed through printing over 90 different newspaper titles annually, to meet client needs.

An increasing number of companies are switching to TONICHI's 'Tsutsumu' (newspaper printing using rotary presses) for their packaging needs, driven by naphtha shortages resulting from rising tensions in the Middle East.

As the costs of paper and ink rise, the 'Tsutsumu' series—utilizing newsprint—consumes only about half the ink of commercial printing. It can serve as a substitute for various items, including petroleum-derived cushioning materials.

Furthermore, the service offers cost efficiency, rapid turnaround, and high-volume delivery. As one of the world's largest newspaper printers, TONICHI can print up to one million sheets per day and accommodates same-day submission, printing, and delivery.

[Key Features of Tonichi Daily] ・Corporate PR Capability: Designs the company's history and business content into 'authentic' English newspaper-style articles. ・Environmental Friendliness: Ideal as a plastic packaging substitute during naphtha price hikes. ・Production Capacity: World-class rotary press system (10 sets) with a maximum daily capacity of 2.3 million copies. ・Responsiveness: Supports same-day submission, printing, and delivery.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Tonichi Daily