Make this summer's Doyo no Ushi-no-Hi in Sapporo unforgettable! Unagi Ono-gi Sapporo Main Store is back for another year!

Unagi Ono-gi Sapporo Main Store (Location: 8-14 Higashi-Sapporo 2-jo 5-chome, Shiroishi-ku, Sapporo, Hokkaido) has started accepting reservations for "Ushi-no-Hi Takeout" eel bento sets for Doyo no Ushi-no-Hi in 2026.

This year's Doyo no Ushi-no-Hi is Sunday, July 26, and the period spans from Monday, July 20 to Thursday, August 6.

What is Doyo no Ushi-no-Hi? Doyo no Ushi-no-Hi is a traditional day that occurs during the "summer doyo" (about 18 days before autumn begins). Traditionally, people ate foods starting with the letter "u" (like pickled plums, udon, or melons) to survive the heat. The most famous legend for why eel became the standard dish is that Hiraga Gennai, a scholar in the Edo period, proposed that a struggling eel shop hang a "Today is Ushi-no-Hi" sign to boost sales, which succeeded brilliantly. Eel, rich in vitamins, is perfect stamina food for summer. Unagi Ono-gi Sapporo Main Store provides you with the perfect dish to power through Sapporo's short summer.

Ushi-no-Hi Takeout | Reservations Open Unagi Ono-gi Sapporo Main Store has opened reservations for its signature eel bento, so you can enjoy high-quality eel slowly at home.

We bring fragrant, cost-effective eel from our Shiroishi-ku shop to your table. We have revamped our reservation process this year.

Early Bird Benefits (Reservations in June) Customers who make reservations in June are eligible for special benefits: - Free large serving of rice - 100 yen discount for extra large serving of rice

Book early to ensure your meal and avoid the crowds on the day.

Lottery Benefits | Win a 1,000 Yen Voucher (300 Winners) During the Doyo no Ushi-no-Hi period (July 20 to August 6), customers who make a takeout reservation will be entered into a lottery to win a 1,000 yen voucher (300 winners total). Please use it for your next visit to enjoy Unagi Ono-gi again.

Eel bento made with Japanese eel starts from 1,800 yen (tax included).

New Web Reservation System Starting this year, Unagi Ono-gi Sapporo Main Store has systematized its operations and introduced a dedicated 24-hour reservation form. - Telephone and walk-in reservations are also accepted. - We aim for zero paper management and thorough, error-free information handling. Book easily from your smartphone without waiting.

We recommend early web booking if you want to be sure to get your eel.

[About Unagi Ono-gi] Unagi Ono-gi Sapporo Main Store is a specialty eel restaurant opened in Higashi-Sapporo, Shiroishi-ku, Sapporo, with the theme "Making authentic eel more accessible." Our main focus is offering high-end eel at reasonable prices.

Our Commitment to Eel We use only Japanese eel (Nihon-unagi). Carefully raised at selected overseas eel farms and passing stricter inspections than domestic eel, we source only the safest and highest quality eel. Because they are raised with excellent feed and fresh water, they are 1.5 to 2 times larger than typical Japanese eel.

Commitment to Rice and Sauce We use Hokkaido-grown, "Tok-A" rank "Yumepirika" rice. Our sauce is based on a secret recipe learned at a popular shop in Tokyo, tailored to Hokkaido's climate and food culture to be sweet but not too heavy. We also offer wasabi and three types of sansho pepper, so you can enjoy it to your liking.

Commitment to Hokkaido We actively incorporate local Hokkaido ingredients, such as Okhotsk scallops, providing eel cuisine unique to Sapporo. Our menu is rich, including hitsumabushi and unagi skewers, and we support takeout.

A 4-minute walk from Shiroishi Station on the Tozai Subway Line. With 26 seats and 5-7 parking spaces, we welcome families.