Toray Industries, Inc. (Headquarters: Chuo-ku, Tokyo; President: Mitsuo Ohya; hereinafter "Toray") announced that to commemorate its 100th anniversary in 2026, it will begin broadcasting a special program titled "Inside Toray (What is the 'Future' Envisioned by Toray?)" on its YouTube channel starting May 21.
Welcoming former TBS announcer Tomohiro Ishii as an "explorer," the program will stream videos over the next year covering various 100th-anniversary events and conducting interviews, including with the President of Toray. It aims to reveal the frontlines of Toray's social value creation and the hard work of its employees—areas usually inaccessible to standard reporters.
Interviewing President Ohya and Infiltrating the Carbon Fiber Production Site for Automobiles
The Slogan is "Pocket to Planet"
Toray's 100th anniversary is not merely a look back at the past. It asks: How will we connect with society and the generations responsible for the future, and how will we excite the world with the power of materials?
The slogan for this project is "Pocket to Planet." Toray's materials are omnipresent in society, ranging from everyday products that color the daily lives of young people, like smartphones and fashion (Pocket), to cutting-edge fields solving global environmental issues or advancing space exploration (Planet). This program communicates the sheer scale of this presence and the challenging spirit of the frontline workers—who believe "it's interesting precisely because it's difficult"—serving as a new form of communication connecting the company and society.
This project will be known as "Toraypo" in Japan and "Inside Toray" overseas.
Released Today! "Inside Toray" Finally Begins Streaming.
<Trailer> "Infiltrating the 100th Anniversary Ceremony at the Shiga Plant, the Birthplace of the Company!"
From the 100th-anniversary ceremony held in Shiga and the President's interview to rarely seen production frontlines and the off-court faces of the Toray Arrows players in the professional volleyball league. We offer a sneak peek of Explorer Ishii running around various Toray sites. What kind of future will be envisioned through Toray? Please look forward to future releases.
<Episode 1> "Explorer Ishii Approaches Toray President Ohya!"
Highlight: The President talks about Toray's present and future.
Instead of discussing top-down management strategies, President Ohya calmly reflects on his "daily thoughts working at Toray" and "dreams from his youth" through a dialogue with Explorer Ishii. It is a must-watch interview where he fully explains the true meaning behind "Weaving Science into Society"—the ideal vision of implementing materials into society on a "Pocket to Planet" scale.
Toray YouTube Account "Inside Toray" Channel
Future "Inside Toray" Project Plans
The exploration of this project is not confined to factories and laboratories. Explorer Ishii will also infiltrate sports venues where Toray pours its passion—such as track and field, tennis, and pickleball, which is creating a new global craze—highlighting the sweat and passion of athletes pushing their limits and the "power of materials" supporting them.
Furthermore, the program will feature initiatives shaping the future of the next generation, such as the "Aozora (Blue Sky) Science Class" nurturing children's curiosity, and behind-the-scenes looks at artists and researchers creating the "100th Anniversary Exhibition" held in the fall. We will thoroughly deliver the "warm connections of Toray" woven into every part of society.
Opening Dedicated 100th Anniversary Instagram and TikTok Accounts
We will share various behind-the-scenes moments related to the 100th anniversary as "Toray's live reports" on newly opened Instagram sub-accounts and TikTok.
Through these accounts, we will broadcast not only the "finished forms" of Toray's businesses and products but also the "raw" Toray from the perspective of young employees, including people's thoughts, the reality of the frontlines, and the processes of trial and error.
By introducing familiar products that make you think "This is Toray too?", the real atmosphere of employees, factory conditions, and behind-the-scenes event footage, we aim to move people beyond "I kind of know them" to "Toray might actually be quite interesting."
[Instagram] Account ID: @toray_inside URL: https://www.instagram.com/toray_inside/
[TikTok] Account ID: @toray_official URL: https://www.tiktok.com/@toray_official
Profile and Comment from Explorer Ishii
"Toray has supported manufacturing in Japan and the world for 100 years. Before stepping into these sites, I held an image of them being somewhat perfect and unapproachable. However,
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- Source: PR TIMES
- Category: キャンペーン