[11x Higher Click-Through Rate] Achieving Personalized Automated Delivery for LINE Official Accounts with DialogOne® Scenario Function

Torchlight Inc. (Headquarters: Shibuya-ku, Tokyo; President: Satoshi Kumada; hereinafter "Torchlight") has implemented a strategy utilizing the "Scenario Function" of its marketing solution "DialogOne®"*2 for the LINE Official Account of international motorsport events*1 held at Suzuka Circuit, operated by Honda Mobilityland Corporation (Headquarters: Suzuka City, Mie Prefecture; President: Tsuyoshi Saito; hereinafter "Honda Mobilityland"). While both companies have been working to promote digital marketing using LINE, they have now fully launched "automated delivery tailored to user behavior." This has further evolved personalized communication by delivering optimal information to each individual customer, successfully increasing the message click-through rate by approximately 11 times compared to standard rates. ■ Background: Balancing Reduced Operational Load with Individual Optimization With the major milestone of the 2026 Japanese Grand Prix approaching, Honda Mobilityland has prioritized the realization of "individually optimized communication" to maximize fan engagement. Specifically, the goal was to build a system that accurately captures users' viewing styles and levels of interest, delivering appropriate information at the right time for each individual's situation. However, manually performing such detailed segmentation required enormous man-hours, making it a significant challenge to balance the continuous execution of these measures with resource allocation. To solve this, the "Scenario Function" of "DialogOne®" was utilized to complete complex branching settings in one go, achieving precise individual optimization with minimal man-hours. ■ Three Features of the "DialogOne® Scenario Function" "DialogOne®" is a marketing solution that extends the functionality of LINE Official Accounts to maximize results. The "Scenario Function" is a core feature of "DialogOne®" and has three main characteristics: ① Flexible Delivery Triggers Delivery can be initiated based on various user actions, such as adding a friend, clicking a URL, answering a survey, or sending a specific keyword. This automatically starts an approach based on the user's immediate interests. ② Precise Schedule Settings The timing of message delivery can be specified down to the minute (e.g., "X days later at X:XX"). This ensures that the optimal moment when anticipation for a campaign or event is highest is not missed, enabling automated delivery with a level of precision impossible to achieve manually. ③ Intuitive Screen Operation The UI allows for intuitive configuration of complex transmission flows and conditional branching without the need for specialized knowledge. This significantly reduces the setup burden on operational staff, providing an environment where they can focus on more strategic planning. *Details and usage methods for this feature are explained in depth in an article by Hakuhodo DY ONE Inc. (our parent company), the developer and provider of the solution.