Toridoll HD to Exhibit at Asia's Largest LGBTQ+ Festival, Tokyo Pride 2026 'Pride Festival' for the Fourth Consecutive Year

Toridoll Holdings Co., Ltd. (Shibuya-ku, Tokyo; President and CEO Takaya Awada, hereinafter 'Toridoll HD'), driven by 'Mental Capital Management,' delivers food delight experiences worldwide. The company participated in the 'Pride Festival' of Tokyo Pride 2026—the largest LGBTQ+ festival in Asia—held on June 6–7, 2026, for the fourth consecutive year as part of the Toridoll Group. The company participated with Marugame Seimen’s kitchen truck and sold the event-exclusive 'Rainbow Udonatsu,' a colorful rice crisp-wrapped udonatsu.

Toridoll HD operates various foodservice brands domestically and internationally under the slogan 'Fill the Planet with Food Delight,' providing customers worldwide with 'food delight experiences.' Recognizing diversity and inclusion as a key element in achieving this mission, the company has been actively promoting initiatives since 2020. The company believes that creating an environment where diverse talent can work comfortably and challenge themselves is essential for sustainable value creation.

The company shares Tokyo Pride’s vision of 'a society where diversity is respected and everyone can live authentically' and has continued its participation for the fourth consecutive year as the Toridoll Group. Through this initiative, the company aims to contribute to realizing an inclusive society and actively promote a workplace where employees can be their true selves.

[Highlights of Toridoll HD’s Participation in Tokyo Pride 2026]

At the event, the Marugame Seimen kitchen truck sold the limited-time 'Rainbow Udonatsu' (400 yen including tax), wrapped with colorful rice crisps symbolizing respect for diversity. The fun appearance and crunchy texture received positive feedback from many customers.

Additionally, the company distributed fans introducing the Toridoll Group’s LGBTQ+ initiatives and conducted an on-site survey about internal diversity programs, offering original merchandise to participants.

On the first day of the event, Takaya Awada, President and CEO of Toridoll HD, visited the venue and communicated the company’s commitment directly to attendees.

[Toridoll Group’s LGBTQ+ Initiatives]

- Establishment of a Diversity Promotion Basic Policy

- Implementation of LGBTQ+ training programs

- Introduction of a same-sex partnership benefits system

- Establishment of external consultation windows

- Ally community activities

- Information dissemination via an internal diversity channel accessible to employees

[Overview of Tokyo Pride 2026]

Official Name: Tokyo Pride 2026

Dates: June 6 (Sat) – June 7 (Sun), 2026

Venue: Yoyogi Park Event Plaza & Outdoor Stage, among others

Organizer: Tokyo Rainbow Pride, a nonprofit organization

Official Website: https://pride.tokyo/

About Toridoll Holdings

Under the slogan 'Fill the Planet with Food Delight,' Toridoll Holdings continues to explore deeply moving food experiences that delight not only the taste buds but all five senses—experiences that resonate with our instincts.

The Toridoll Group leverages 'Mental Capital Management' to create both employee 'happiness of the heart' and customer 'delight of the heart,' aiming for sustainable business growth.

Moving forward, the company will relentlessly pursue 'food delight experiences,' striving to become a one-of-a-kind Japanese global food company, advancing unpredictably not only in Japan but also internationally.