Marugame Seimen, a Sanuki Udon specialty store operated by Marugame Seimen Co., Ltd., will release 'Peach Flavor' as a new addition to its 'Marugame Udonut' lineup starting June 2, 2026. 'Marugame Udonut' is a donut that utilizes the chewy texture characteristic of udon noodles, and it has achieved a cumulative sales volume of over 26 million units. 'Marugame Udonut Peach Flavor' features a refreshing aroma and gentle sweetness perfect for summer. With every bite, the chewy texture is complemented by a burst of sweet peach flavor. It is designed to be easy to eat even on hot days due to its clean aftertaste. The product will be served in a vibrant, peach-inspired vitamin-colored package. The company also suggests 'Summer Udonut Arrangements,' such as chilling them in the refrigerator for 10 minutes or pairing them with vanilla ice cream and fruits. This summer, the lineup includes four varieties: 'Peach Flavor,' 'Chocolate Flavor,' 'Kinako Flavor,' and 'Kibi-sugar Flavor.' The 'Peach Flavor' is priced at 300 yen (tax included, 5 pieces) and will be available at Marugame Seimen stores nationwide (excluding some locations).

FACT BOX

  • Source: PR TIMES
  • Category: product_launch