Aoki Super Co., Ltd. (Headquarters: Nagoya, Aichi; President: Toshimichi Aoki) and Jainamics Co., Ltd. (Headquarters: Shinagawa, Tokyo; President: Hiroyuki Furuyama), a subsidiary of Toshiba Tec Corporation, will begin a pilot project in July 2026 at all Aoki Super stores using the 'Promotion Optimization AI Module' provided by Jainamics to deliver optimal app coupons. This pilot project will be conducted in conjunction with the launch of the coupon function in Aoki Super's own app, starting in June 2026. The AI will analyze the purchasing trends and interests of each app member to deliver personalized product coupons individually, while measuring changes in coupon usage rates to verify the effectiveness of this system. In recent years, against the backdrop of smartphone adoption and lifestyle changes, customer touchpoints have changed significantly, making the transition from traditional newspaper flyer-based promotions to efficient and effective digital-based promotions a key management issue.

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  • Source: PR TIMES
  • Category: Tech/Retail