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Tower Records Appoints Olivia Rodrigo as Ambassador for 'YO!GAKU TO THE FUTURE' Campaign

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 4, 2026 9:00 PM ・ Updated Jun 14, 2026 4:44 AM ・ 2 min read ・ Source: PR TIMES

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Tower Records has appointed 3-time Grammy winner Olivia Rodrigo as the ambassador for its 11th 'YO!GAKU TO THE FUTURE' campaign, featuring poster displays and exclusive bonuses starting June 12 at all locations.

Tower Records has appointed 3-time Grammy winner Olivia Rodrigo as the ambassador for its 11th 'YO!GAKU TO THE FUTURE' campaign, featuring poster displays and exclusive bonuses starting June 12 at all locations.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000001408.000025445.html Distributor: PR TIMES
Published: Jun 4, 2026

Tower Records Japan has launched the 11th edition of its 'YO!GAKU TO THE FUTURE' campaign, which highlights essential Western music, starting on Friday, June 12. 3-time Grammy-winning singer-songwriter Olivia Rodrigo has been appointed as the ambassador. Exclusive original posters of Rodrigo will be displayed sequentially at Tower Records and Tower Records Mini stores nationwide. The campaign coincides with the release of her highly anticipated album on June 12. Purchasers of the regular edition (3,300 yen) will receive an A5 clear file, while those buying the deluxe edition (6,050 yen) will receive a puffy sticker as a first-come, first-served bonus. A special feature page is also available on Tower Records Online to introduce her works in detail. Rodrigo previously made history with her debut single 'drivers license' and album 'SOUR', and held her first solo concert in Japan in 2024.

FACT BOX

Source: PR TIMES
Category: entertainment

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 4, 2026 9:00 PM — Distributor PR TIMES
Collected　Jun 4, 2026 12:22 PM
AI structured & analyzed　Jun 6, 2026 10:41 PM
Desk-reviewed & published　Jun 4, 2026 9:00 PM

FAQ

Who is the ambassador for Tower Records' 11th campaign?

Olivia Rodrigo, a 3-time Grammy winner.

When does the Olivia Rodrigo campaign start?

It starts on Friday, June 12.

Where is the campaign held?

At Tower Records stores nationwide, Tower Records Mini, and Tower Records Online.

How much is the target album?

The standard edition is 3,300 yen (tax included), and the deluxe edition is 6,050 yen (tax included).

What are the purchase bonuses?

An A5 clear file for the standard edition and a puffy sticker for the deluxe edition.

Cite this article — HOW TO CITE

Washin AI News Desk“Tower Records Appoints Olivia Rodrigo as Ambassador for 'YO!GAKU TO THE FUTURE' Campaign”AI News by Washin Village（和心村）, Jun 4, 2026. https://aeo.idaeo.ai/ai/tower-jp/en/news/2026-06-04-%E3%82%B0%E3%83%A9%E3%83%9F%E3%83%BC%E8%B3%9E3%E5%86%A0%E3%81%AE%E3%82%AA%E3%83%AA%E3%83%B4%E3%82%A3%E3%82%A2-%E3%83%AD%E3%83%89%E3%83%AA%E3%82%B4%E3%81%8C%E3%82%BF%E3%83%AF%E3%83%AC%E3%82%B3%E3%83%9D%E3%82%B9%E3%82%BF%E3%83%BC%E3%81%AB

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