Supporting Summer Family Trips! Fujimi Town's Two Major Resorts at Half Price

Fujimi Town, Nagano Prefecture (Mayor: Watanabe Ha), will launch the 'Two Resort Campaign' on Wednesday, July 1, 2026. During the campaign period, eligible visitors can use the gondola at Fujimi Panorama Resort and the observation lift or Sky Kart at Fujimi Kogen Resort at half price. Additionally, users will receive a 300-yen coupon redeemable at local tourist and experiential facilities. The town invites visitors to enjoy the 'Fujimi Town Full Experience,' a wide range of unique local activities such as alpaca petting, vegetable harvesting, soba noodle making, and visiting Jomon-era ruins, all set in the cool highlands at the foot of the Yatsugatake Mountains.

Background of the 'Two Resort Campaign'

Located at the foot of the Yatsugatake Mountains, Fujimi Town is blessed with rich natural surroundings, clear mountain air, and a cool climate even in summer—making it a popular destination. The town features two major resorts: Fujimi Panorama Resort and Fujimi Kogen Resort, attracting many tourists from the Greater Tokyo Area. However, encouraging post-resort exploration within the town and extending visitor stays has been a challenge. To address this, the campaign is themed 'This summer, show your children the real sky,' aiming to promote town-wide exploration by using resort visits as a starting point. The campaign seeks to let visitors experience the charm of Fujimi Town's 'A Town Blessed by the Sky' brand not only through scenic views but also through food, lifestyle experiences, and historical culture.

Features of the 'Two Resort Campaign'

[1. Save 3,900 yen for a family of four*. Enjoy two major resorts at half price]

Eligible visitors can use the gondola at Fujimi Panorama Resort and the observation lift or Sky Kart at Fujimi Kogen Resort at half price.

*Pricing example: Gondola use at Fujimi Panorama Resort (2 adults, 2 children) — Regular price 7,800 yen → Special price 3,900 yen

[2. Fun after the gondola ride: 300-yen coupon for town-wide enjoyment]

A 300-yen coupon will be distributed upon using the gondola or Sky Kart, redeemable for purchases of 1,000 yen or more (tax included) at local tourist and experiential facilities. Fujimi Town offers various family-friendly experiential activities. After enjoying the two major resorts, visitors can spend the whole day creating family memories by experiencing local attractions such as alpaca farms, vegetable harvesting, and fishing ponds.

[Example Attractions]

- Yatsugatake Alpaca Farm: Soft and fluffy alpaca petting experience

- Kagome Seikatsu Farm Fujimi: Educational food experiences including vegetable harvesting and factory tours

- Fishing Ponds: Recommended for first-time fishing experiences

- Soba Making Experience: A traditional cultural experience unique to Shinshu (Nagano)

- Michi-no-Eki Shinshu Tsurugijuku: Direct sales shop renovated in April 2026, offering local vegetables, specialties, and day-trip hot springs

Overview of the 'Two Resort Campaign'

[Period]:

July 1, 2026 (Wed) to November 15, 2026 (Sun) *Campaign ends once 15,000 users are reached

[Eligible Facilities]:

Fujimi Panorama Resort Gondola,

Fujimi Kogen Resort Observation Lift or Sky Kart + Garden Strolling

[Eligible for Half-Price]:

Guests staying at small-scale accommodations in Fujimi Town, residents of Tama City (Tokyo), Kawasaki City (Kanagawa), Nishi-Izu Town (Shizuoka), companions of Fujimi Town residents (up to 4 people), and students or employees residing in Fujimi Town

[Details and How to Use]:

https://www.town.fujimi.lg.jp/page/r8-2resortcampain.html

About Fujimi Town

Fujimi Town is a highland town in southeastern Nagano Prefecture, surrounded by the Yatsugatake and Southern Alps, with a population of approximately 14,000. Located at an elevation of 900–1,400 meters, it enjoys a cool climate and magnificent scenery even in summer. Its convenient access—about two hours from the capital region—has made it a popular highland resort and vacation home destination. On the occasion of its 70th anniversary of town establishment, Fujimi Town has adopted 'A Town Blessed by the Sky' as its brand logo, promoting the unique charms of this region, including its rich nature, food, culture, and lifestyle.

[Inquiries regarding this matter]

Fujimi Town, Industrial Division, Commerce and Tourism Section

TEL: 0266-62-9342

Email: [email protected]