'Dying SaaS vs. Living SaaS' — Pathos Logos' Masayuki Makino and i-plug's Tomoya Nakano to Speak at BBB Keynote. A Dialogue Re-examining the Conditions for SaaS Survival in the AI Era

TOYNOVA Inc. has released the outline for the keynote session of the B2B marketing conference 'B2B Business Breakthrough (BBB)', which will be held online on June 24, 2026. The keynote session will feature Masayuki Makino, CEO of Pathos Logos, a leader in the HR technology SaaS sector, and Tomoya Nakano, CEO of i-plug, which operates the new graduate recruitment SaaS 'OfferBox', under the theme 'Dying SaaS vs. Living SaaS'. As the rules of the SaaS business change with the advent of AI, they will discuss from a management perspective which SaaS will survive and which will die. Participation is free, but advance registration is required. This conference is aimed at management and marketing executives in B2B businesses.