What Has Rewritten the Premise of Marketing? — Insights from Cutting-Edge Research and the Frontlines of Japanese Business. Hidehiko Nishikawa and Toshihiro Narita in Dialogue at MARKETING NOVA SUMMIT 2026

On Thursday, August 20, 2026, the large-scale marketing leadership conference 'MARKETING NOVA SUMMIT 2026' will be held at Tokyo Port City Takeshiba, featuring a keynote dialogue session titled 'What Has Rewritten the Premise of Marketing?' between Hidehiko Nishikawa, President of the Japan Marketing Society, and Toshihiro Narita, Executive Officer and CIO of Nissin Foods Holdings.

Overview

This press release introduces the keynote dialogue session 'What Has Rewritten the Premise of Marketing?' featuring Hidehiko Nishikawa and Toshihiro Narita.

The premise of marketing is being rewritten at an unprecedented pace due to AI. The era in which marketing functions can operate in isolation is over.

In this session, Hidehiko Nishikawa, who has been at the forefront of organizing cutting-edge AI research as President of the Japan Marketing Society, will engage in dialogue with Toshihiro Narita, who has led enterprise-wide AI implementation as CIO of Nissin Foods Holdings.

Together, they will discuss 'What should marketing face moving forward?' at the intersection of academic frontiers and the real-world operations of Japanese enterprises.

This session serves as the keynote for Part 1, 'Updating the Premise of Marketing,' of the three-part 'MARKETING NOVA SUMMIT 2026.'

For event details, please visit:

Dialogue Topics

- The paradigm shift in marketing brought by AI

- How Nissin Foods implements AI as a 'weapon for the organization'

- The intersection of world-leading research and frontline practice: Hidehiko Nishikawa and Toshihiro Narita

Speaker Profiles

· Hidehiko Nishikawa

Professor at Hosei University. President of the Japan Marketing Society.

· Toshihiro Narita

Executive Officer and CIO, Nissin Foods Holdings Co., Ltd.

Event Overview

Item

Details

Event Name

MARKETING NOVA SUMMIT 2026 Summer

Date and Time

Thursday, August 20, 2026, 13:00–20:00 (Doors open at 12:30)

Venue

1st Floor, Office Tower, Tokyo Port City Takeshiba (4-minute walk from JR Hamamatsucho Station)

Capacity

100 attendees (Free, by lottery)

Target Audience

Marketing leaders and equivalent executives from B2C companies with 300+ employees

Organizer

TOYNOVA Inc.

Official Website

https://www.toynova.co.jp/novasummit/marketing/

Company Overview

Company Name: TOYNOVA Inc. (formerly New Peaks Inc.)

Address: 8F, Nishi-Shinjuku Umemura Building, 3-24-3, Yoyogi, Shibuya-ku, Tokyo 151-0053

Representative Director: Keiji Kobayashi

Founded: October 11, 2018

URL: https://toynova.co.jp/

【Contact】

MARKETING NOVA SUMMIT 2026 Summer Organizing Committee

Email: [email protected]

URL: https://www.toynova.co.jp/novasummit/marketing/