What Sets Marketing That Drives Management Apart? Keiichi Ikeo, Professor Emeritus at Keio University, and Takuma Kobayashi, President of Pola Orbis Holdings, in Dialogue at the Keynote Session of 'MARKETING NOVA SUMMIT 2026'

TOYNOVA Inc. (Shibuya-ku, Tokyo; CEO: Keiji Kobayashi) will host a major conference for senior marketing executives, 'MARKETING NOVA SUMMIT 2026,' on Thursday, August 20, 2026, at Tokyo Port City Takeshiba.

The conference will feature a dialogue session titled 'What Sets Marketing That Drives Management Apart?' between Professor Emeritus Keiichi Ikeo of Keio University and Takuma Kobayashi, President of Pola Orbis Holdings.

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This press release introduces the keynote dialogue between Keiichi Ikeo and Takuma Kobayashi titled 'What Sets Marketing That Drives Management Apart?'

In many companies, marketing remains confined to discussions about tactics and advertising, rarely making it onto the agenda of executive meetings.

This session brings together Keiichi Ikeo, Professor Emeritus at Keio University and a pioneer in systematizing marketing case education in Japan, and Takuma Kobayashi, who achieved a V-shaped recovery at Orbis through 'LTV Management' as its president and currently serves as President of Pola Orbis Holdings.

Combining academic leadership with a marketing-savvy sitting executive, the session will explore the fundamental question: 'What does it truly mean to connect marketing with management?'

This session is the third and final part of the 'MARKETING NOVA SUMMIT 2026,' titled 'Connecting Marketing Outcomes to Management,' serving as the culminating keynote and final answer segment among the summit's three keynote lectures.

For event details, visit the official website.

Dialogue Topics

・ Why don't marketing results reach management?

・ Insights into the relationship between marketing and management from the leadership experiences at Orbis and Pola

・ What needs to change for marketing to become a management agenda item?

・ Final insights from Keiichi Ikeo and Takuma Kobayashi: bridging academia and real-world executive leadership

Speaker Profiles

・ Keiichi Ikeo

Professor Emeritus, Keio University

・ Takuma Kobayashi

President and CEO, Pola Orbis Holdings

Event Overview

Item

Details

Event Name

MARKETING NOVA SUMMIT 2026 Summer

Date and Time

Thursday, August 20, 2026, 13:00–20:00 (Doors open at 12:30)

Venue

1st Floor, Office Tower, Tokyo Port City Takeshiba (4-minute walk from JR Hamamatsucho Station)

Capacity

100 attendees (Free, by lottery)

Target Audience

Marketing leaders and equivalent roles at B2C companies with 300+ employees

Organizer

TOYNOVA Inc.

Special Website

https://www.toynova.co.jp/novasummit/marketing/

Company Overview

Company Name: TOYNOVA Inc. (formerly New Peaks Inc.)

Headquarters: 8F, Nishi-Shinjuku Umimura Building, 3-24-3 Yoyogi, Shibuya-ku, Tokyo 151-0053

CEO: Keiji Kobayashi

Founded: October 11, 2018

URL: https://toynova.co.jp/

【Contact】

MARKETING NOVA SUMMIT 2026 Summer Organizing Committee

Email: [email protected]

URL: https://www.toynova.co.jp/novasummit/marketing/