Toyota Connected Launches Global Employee Handbook 'Toyota Connected Common Culture'

Toyota Connected Corporation (HQ: Nagoya, Aichi Prefecture; President & CEO: Keiji Yamamoto; hereinafter 'Toyota Connected') has produced and begun distributing its new employee handbook, 'Toyota Connected Common Culture.'

This initiative comes at the milestone of the company's 25th anniversary in 2025. It aims to redefine 'what makes Toyota Connected unique' and share this identity with all employees of the Toyota Connected Group (TCG) operating in various countries for the next 25 years. The initiative also strives to ensure that all TCG employees understand the company's philosophy and values and can apply them to their daily actions.

Purpose of the Handbook We produced 'Toyota Connected Common Culture' to instill TCG's global corporate philosophy and values. This handbook consolidates TCG's common corporate philosophy, values, and the history of Toyota Connected into one volume, intended to function as a 'common language' for the entire organization. By establishing a shared understanding foundation through this handbook, we aim to align decision-making criteria and daily business judgments, thereby promoting more cohesive organizational operations.

Production of the handbook was spearheaded by the 'Global People & Culture Office (GPCO),' which was newly established last year within the company to create a better working environment. The GPCO believes that corporate culture is fostered by the interplay of 'leadership,' 'employee experience,' and 'corporate philosophy & values.' While respecting the diversity of each branch, the GPCO is advancing the construction and dissemination of a global common foundation for TCG. This handbook is one of its concrete initiatives.

Production of 'Toyota Connected Common Culture' began in October 2025 and was completed at the end of March 2026 after planning, content review, and production. It is being distributed to all global employees in three languages: Japanese, English, and Chinese. An overseas design team participated in the production to ensure a design suitable for global usage. Moving forward, Toyota Connected will continue to focus on 'Toyota Connected Common Culture' to disseminate this common language across the globe and strengthen organizational unity, thereby promoting the foundation for sustainable growth.

Features of the Handbook - ① Clarification of a common language - ② A design acceptable to all employees - ③ A sense of unity across the entire TCG - ④ A compact size easy to carry (fits into a suit breast pocket)

Comment from the Design Manager Design & Copyright Manager: Moses & George (TOYOTA Connected Europe) 'We focused on choosing words that accurately express Toyota Connected's philosophy and values while feeling natural across diverse languages and cultures. I am honored that this handbook will be shared globally. By consolidating the organization's story and values into one volume, I hope it serves as a catalyst for fostering shared understanding and a sense of unity.'