ECHO COFFEE Third Edition Launches Today, June 8th – 'Rwanda Kilimbi Natural' with Beautiful Fruity Notes and Artisan Presence from a Thousand Hills

FARMER YOU Co., Ltd. (headquarters: Shibuya-ku, Tokyo; President: Ayumi Tao), which connects sustainable food and the future of regions, has partnered with Little Darling Coffee Roasters (LDCR) in Minami Aoyama to launch the third edition of the ECHO COFFEE series: 'Rwanda Kilimbi Natural' from the Kirimbi region of Rwanda, starting today, June 8, 2026.

Following the first edition from Ethiopia and the second from Laos, this time, together with ORIGIN COUNTRIES, we deliver coffee from the Kirimbi region located in Nyabihfu District, Western Rwanda. Grown in the steep highlands of Rwanda, known as the 'Land of a Thousand Hills,' this coffee features the transparent fruity notes characteristic of African beans and a clear flavor that conveys the warmth of the producers. In this land that has experienced a sad history, coffee cultivation is now a hope for recovery, led mainly by women.

ECHO COFFEE embodies FARMER YOU's wish to 'echo' the thoughts of distant producing regions and consumer countries, fostering a mutually resonant relationship. This project supports everything from seedling distribution to infrastructure development such as water and communication, and partners with the local 'Muraho Trading Company' and 'ORIGIN COUNTRIES,' which continues to support the area even after the JICA project ended. Rather than mere 'support,' the aim is to build a sustainable relationship that strengthens the local economy by jointly improving quality and delivering fair value to the market.

In food sustainability, what matters is not one-sided charity but creating a cycle that enables the continuous production of good things. For Rwanda, the barista who visited the site expressed the 'presence of the makers' felt firsthand into the cup through careful roasting. Despite recent threats of heavy rain and floods, the passion of people sincerely pursuing quality. Tasting that cup means touching the time and landscape accumulated on the hills, and the story of the future they are weaving.

Product Overview ■ECHO COFFEE - Rwanda Kilimbi Natural ・Variety: Bourbon, RAB C15 ・Processing: Natural ・Region: Western Province, ・District: Nyamasheke ・Altitude: 1,650m–1,850m ・Price: Coffee beans 100g: 2,200 yen, 200g: 3,100 yen Hand brew HOT: 900 yen, ICED: 1,000 yen ・Sales location: Little Darling Coffee Roasters

Barista: Naoya Akagawa Joined Transit General Office in 2014, served as manager at 'THE THEATRE COFFEE' in Shibuya Hikarie, and won 2nd place at the Coffee Fest Latte Art World Championship 2016. Later moved to headquarters as corporate barista, involved in coffee for various stores, and in 2018 opened the company's first original roaster cafe 'Little Darling Coffee Roasters,' handling all roasting from purchasing to roasting.

Little Darling Coffee Roasters An urban coffee roaster cafe created to make coffee more special, with a green plaza, industrial space, art, and design. Enjoy carefully selected, roasted, and brewed coffee and one-hand menu items in the best and most suitable space.

Address: 1-12-32 Minami Aoyama, Minato-ku, Tokyo 107-0062 Business hours: 9:00–19:00

FARMER YOU Co., Ltd. Our goal is to use overwhelmingly delicious and catchy products as a hook to deliciously, enjoyably, and beautifully convey what we can do and share today to the generations that will lead the world 20 or 30 years from now, through food. By adding a little essence to the environmental challenges facing primary industries around the world, we inject issues into urban areas that are physically and mentally distant through products and projects, increasing the number of people involved and leading to clues for solving problems. FARMER YOU scatters such opportunities and chances into everyday life.