Rakuten Furusato Nozei Starts Handling "Rakuten Original" Private Brand Products from Rakuten Ichiba as Return Gifts for Oyama Town, Shizuoka Prefecture

URL: https://www.rakuten.co.jp/f223441-oyama/contents/rakuten_original/

Rakuten Furusato Nozei, a hometown tax donation portal site operated by Rakuten Group, Inc. (hereinafter "Rakuten"), today began handling products from "Rakuten Original," a private brand of the internet shopping mall "Rakuten Ichiba," as Furusato Nozei return gifts for Oyama Town, Shizuoka Prefecture.

As a result, donors can now select and receive "Rakuten Original Natural Water" and "Rakuten Original Sparkling Water" as return gifts from the special page for Oyama Town, Shizuoka Prefecture, on the Furusato Nozei portal site "Rakuten Furusato Nozei." The handling of these return gifts is exclusive to "Rakuten Furusato Nozei."

Oyama Town, Shizuoka Prefecture, joined "Rakuten Furusato Nozei" in July 2016. Through return gifts such as natural water from abundant spring water flowing at the foot of Mt. Fuji, specialty products nurtured by rich land, Fuji Atlantic salmon, and "Rakuten Travel Coupons" usable at eligible golf courses, the town continues to promote its charm.

"Rakuten Original" is a private brand of "Rakuten Ichiba" that began sales in December 2025. It primarily offers daily necessities such as natural water, sparkling water, wet wipes, masks, and disposable diapers, providing products that cater to users' daily lives at affordable prices, and is gradually expanding its product lineup.

"Rakuten Furusato Nozei" will continue to work with local governments across Japan to revitalize regional economies, listen to user feedback, and provide services that meet various needs.

Overview of "Rakuten Original" Return Gifts

Target Municipality: Oyama Town, Shizuoka Prefecture

Return Gifts Handled: "Rakuten Original Natural Water," "Rakuten Original Sparkling Water"

URL: "Rakuten Furusato Nozei" Oyama Town, Shizuoka Prefecture Special Page

https://www.rakuten.co.jp/f223441-oyama/contents/rakuten_original/

About "Rakuten Original"

URL: https://www.rakuten.co.jp/rakutenoriginal-daily

Overview: Develops products that cater to daily life, such as "Rakuten Original Natural Water," "Rakuten Original Sparkling Water," "Rakuten Original Wet Wipes," "Rakuten Original Comfortable 3D Mask," and "Rakuten Original Disposable Diapers."

*The "Rakuten Original" product lineup is scheduled to expand sequentially in the future.

End